Naming and Corporate Design

acre was commissioned to create the name and corporate design for the newly founded Frankfurt real estate company pure AG. Clear, puristic and elegant - was the briefing. We developed the brand, the appearance and the website for pure AG with just this attitude. We reinforced the angular statement of the name pure with a decided colour code of black and white. The chosen serif stands for values and stability. The claim ‘invest | manage | realize’ tersely summarizes the company's competencies. In addition to the website, the business equipment was also realised in the new corporate design.
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  • Type of project
  • Naming, corporate design
  • Client
  • pure AG
  • Disciplines
  • Naming, branding, logo, corporate design, stationery, website
Logo and claim of pure AG on stationery
Visitenkarten pure AG
Website pure AG mobile Ansicht
Schwarze Visitenkarte pure AG
Website pure AG Darstellung auf dem Handy
Website pure AG Darstellung Tablett
Darstellung pure AG Website
Logo pure AG on glass door