acre was commissioned to create the name and corporate design for the newly founded Frankfurt real estate company pure AG. Clear, puristic and elegant - was the briefing. We developed the brand, the appearance and the website for pure AG with just this attitude. We reinforced the angular statement of the name pure with a decided colour code of black and white. The chosen serif stands for values and stability. The claim ‘invest | manage | realize’ tersely summarizes the company's competencies. In addition to the website, the business equipment was also realised in the new corporate design.