The name UNIQ is derived from the English word “unique” meaning “one of a kind”. The shortened form UNIQ refers to the building’s ambition in being a unique and thus individual product for tenants and visitors regarding its form, perspective, quality and its sustainability concept. – an original that faces the future. The four letters U N I Q also refer to four towers that together form a unit.
The side view of the towers shows the distinctive architecture of the four towers. This momentum is reflected in the UNIQ TOWERS logo. The sans serif typeface used, Founders Grotesk, is inspired by classic grotesk typefaces of the early 20th century, which merge in a modern interpretation to create a contemporary typography.
The powerful yet timelessly elegant color concept is characterized by high-contrast black and gray tones, complemented by metallic, beige and natural tones that emphasize warmth and lightness as well as ambition, feel and quality.
The UNIQ TOWERS brochure is of particular importance as part of the marketing strategy. High-quality materials, a restrained design, large-format premium renderings, the use of PANTONE metallic colours as well as the use of pictograms and maps draw attention to the essentials: UNIQ TOWERS as the best product in Düsseldorf’s current office market.
The cover of the brochure consists of a high-quality hardcover covered with Silktouch Nuba from Winter & Company as well as an elegant metallic edge colouring. Further details such as the deep embossing on the title page and the use of the metallic PANTONE colour 10341 C enhance the noble impression.
The UNIQ TOWERS website is designed as a one-pager and presents a small essence of the important details about the building ensemble. Page jumps enable quick navigation between the contents and provide orientation.
2.5 metres high and around 200 m long is the construction fence along the building site of the UNIQ TOWERS. The restrained minimalist design on a dark background acts like a noble wrapping: it arouses interest in what is being realised inside the construction site.