The word mark and the signet of the Flößerhof form the fixed points of the brand development. The color concept is derived from the high-quality red brick, which radiates warmth and reliability and at the same time contextualizes the historic industrial culture at the harbor. Individually, friendly, of high-quality – these are the core elements of the brand and thus of the new living-lifestyle product.
Matching the interior design of the apartments as well as of the exclusive three harbor houses, the sales materials have a special quality and a haptic feel. The sales brochure, made of fine manufactured paper with blind embossing, is handed over to the customers in combination with the individually designed floor plans in a tailor-made folder with hot foil embossing.
The website of the Flößerhof is designed as an one-pager. The user is being presented the story and the product of the Flößerhof clearly, compactly and in a contemporary UX/UI design. Navigation and so-called pagejumps allow the user to navigate to a particular chapter. An animated visualization in the intro creates the feeling of living at the harbor.