EDENHOLZ
In one of Frankfurt's most picturesque and established neighborhoods - the so-called Holzhausenviertel - the developer City 1 Group is building a new residential ensemble. Historic townhouses and old trees characterize the atmosphere in the district, which was named after a famous Frankfurt patrician family. The task was to develop a name and brand identity, which would honor the heritage and tradition of the location and at the same time open a new chapter.
- Type of project
- Residential ensemble
- Location
- Frankfurt/Main
- Client
- City 1 Group
- Discipline
- Strategy, positioning, naming, brand development, brochure, website, floor plans, packaging, construction fence, construction sign, RP, ads, give away, event
A logo like a family crest - that was our idea. A sign for EDENHOLZ, which communicates a sense of balance, constancy, and growth.
Four houses that embrace life. They tell a story from the past and the future, about things we value most and are most important to us.
High-grade materials were developed for marketing purposes. The brochure and floor plans can be handed over to prospective buyers in an elegant folder. Brochure and folder were implemented with high-quality, through-dyed papers from the Gmund paper mill.
Tools, tools, tools
