At Zollhafen in the city of Mainz, acre was already entrusted with the branding of the Kaufmannshof by the Joint Venture UBM Development and CA Immo. Recently, we extended our collaboration towards their latest project, Flößerhof, a high-end condominium project in the first row at the harbor basin surrounded by canals. Created by the award-winning architectural firm blauraum, Hamburg, the Flößerhof unfolds its special quality through a magnificently designed inner courtyard, the extensive connection to water and a sophisticated overall architectonic concept. acre took up the story of the Kaufmannshof, which was realized on the harbor island in the direct neighborhood, and transferred it into a strong unique branding for Flößerhof.
mehr lesen- Type of project
- Living
- Location
- Zollhafen, Mainz
- Client
- UBM Development / CA Immo
- Disciplines
- Positioning, name development, logo, brand development, brand identity, website, brochure, floor plan design, image conception, supervision renderings
The brand
The word mark and the signet of the Flößerhof form the fixed points of the brand development. The color concept is derived from the high-quality red brick, which radiates warmth and reliability and at the same time contextualizes the historic industrial culture at the harbor. Individually, friendly, of high-quality – these are the core elements of the brand and thus of the new living-lifestyle product.
Brochure, folder and floor plans
Matching the interior design of the apartments as well as of the exclusive three harbor houses, the sales materials have a special quality and a haptic feel. The sales brochure, made of fine manufactured paper with blind embossing, is handed over to the customers in combination with the individually designed floor plans in a tailor-made folder with hot foil embossing.
High-quality and timeless, just like the project, the brand identity of the Flößerhof presents itself.
Onepager
The website of the Flößerhof is designed as an one-pager. The user is being presented the story and the product of the Flößerhof clearly, compactly and in a contemporary UX/UI design. Navigation and so-called pagejumps allow the user to navigate to a particular chapter. An animated visualization in the intro creates the feeling of living at the harbor.
