{"id":7119,"date":"2023-03-30T17:43:09","date_gmt":"2023-03-30T15:43:09","guid":{"rendered":"https:\/\/activconsult.com\/referenz\/gross-partner-we-create-space\/"},"modified":"2023-03-30T17:57:05","modified_gmt":"2023-03-30T15:57:05","slug":"gross-partner-we-create-space","status":"publish","type":"projekte","link":"https:\/\/activconsult.com\/en\/referenz\/gross-partner-we-create-space\/","title":{"rendered":"Gro\u00df &#038; Partner \u2013 We create space"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221;][vc_column css=&#8221;.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text css_animation=&#8221;fadeIn&#8221; el_class=&#8221;infoblock&#8221;]\n    <video   poster=\"https:\/\/activconsult.com\/wp-content\/uploads\/2023\/01\/acre-corporate-identity-gross-und-partner-logo.jpg\" autoplay muted loop  playsinline class=\"acre-video-wrapper\">\n        <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2023\/01\/acre-corporate-identity-gross-und-partner-logo.mp4\" type=\"video\/mp4\">\n        <!-- <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2023\/01\/acre-corporate-identity-gross-und-partner-logo.mp4\" type=\"video\/ogg\"> -->\n        Your browser does not support the video tag.\n    <\/video>\n\n    [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;spaceholder full-width-tablet&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h1>Strategic brand management for Gro\u00df &amp; Partner<\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"position-relative readmoretool\"><div class=\"pre-content\">We had the pleasure of assisting our long-standing client, the renowned project developer Gro\u00df &amp; Partner, with strategic brand management at the corporate level. In addition to the maintenance of the corporate website and the development of a high-quality company brochure, the task was to standardise the design of the subsidiaries' GP CON, GP LOG and GP TEC brand appearance in interaction with the parent company Gro\u00df &amp; Partner.  <span class=\"rest-content\">With various print and digital measures, we succeeded in continuing the high-quality brand management of the Gro\u00df &amp; Partner family of companies, modernising it and enriching it with new impulses.<\/span><\/div><a class=\"mehrdazu\">read more<\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;100px&#8221; el_class=&#8221;trenner&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;bottom&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;parameter&#8221;]<\/p>\n<ul>\n<li><strong>Type of project<\/strong><\/li>\n<li>Corporate<\/li>\n<li><strong>Location<\/strong><\/li>\n<li>Frankfurt am Main<\/li>\n<li><strong>Client<\/strong><\/li>\n<li>Gro\u00df &amp; Partner<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;parameter&#8221;]<\/p>\n<ul>\n<li><strong>Disciplines<\/strong><\/li>\n<li>Strategic brand management, logo refresh of the brand family, website, website extension, SEO, corporate brochure, imagery concept, digital presentation.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;image-liste big&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;7033&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeIn&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2><strong>Unification of logo styles: A strong unit <\/strong><\/h2>\n<p>Originating from the Gro\u00df &amp; Partner parent company&#8217;s logo, the word and picture marks of the subsidiaries were to be revised and unified. Derived from the stylised &#8220;G&#8221; in the Gro\u00df &amp; Partner colour gradient, the subsidiaries are from now on confidently placed in a square of identical colour and size. The simple strategy of this revision leads to a clear appearance of the subsidiaries with high recognisability.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;7053&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; css_animation=&#8221;fadeIn&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;7055&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; css_animation=&#8221;fadeIn&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;7057&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; css_animation=&#8221;fadeIn&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;7059&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; css_animation=&#8221;fadeIn&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2><strong>The Gro\u00df &amp; Partner Company Brochure 2023<\/strong><\/h2>\n<p>For selected clients and multipliers, a company brochure was to be realised that tells the story of Gro\u00df &amp; Partner in its entirety and is produced in a way that represents a haptic and aesthetic experience.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;7118&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeIn&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;7039&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; css_animation=&#8221;fadeIn&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;7041&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; css_animation=&#8221;fadeIn&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;7089&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; css_animation=&#8221;fadeIn&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;7087&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; css_animation=&#8221;fadeIn&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2>The right brochure for an outstanding, creative real estate company<\/h2>\n<p>acre designed an elegant hardcover booklet as a sleeve for the brochure&#8217;s versatile contents. The cut-flush bound booklet made of solid-coloured grey cardboard and spine binding tape in light grey linen as well as two-coloured hot foil on both materials reflects Gro\u00df &amp; Partners&#8217; demand for quality and differentiation.<\/p>\n<p>The history of the company, its philosophy and values, the people and range of services behind it and, of course, the high-quality projects all come together elegantly in the handy, bilingual brochure. Silver accents on a dark background alternating with intense green-blue gradients on a light background create a stimulating interior. The high-quality natural paper Blocker with an even surface renders both the people pictures and the real estate photos rich in detail and clarity.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;7047&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; css_animation=&#8221;fadeIn&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;7049&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; css_animation=&#8221;fadeIn&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;7051&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; css_animation=&#8221;fadeIn&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;7035&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; css_animation=&#8221;fadeIn&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2><strong>Websites &#8211; extension and redesign <\/strong><\/h2>\n<p>acre extended the existing website of the parent company Gro\u00df &amp; Partner with additional pages and updated selected content in line with the company&#8217;s tonality and corporate design. In addition, we developed new, compact websites for the subsidiaries GP LOG and GP TEC to match the existing GP CON website and also updated the latter&#8217;s content and design.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;7067&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeIn&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][vc_column_text el_class=&#8221;project-link&#8221;]<a href=\"https:\/\/gp-con.de\">gp-con.de<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;project-link&#8221;]<a href=\"https:\/\/www.gross-partner.de\/de\/\">gross-partner.de<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_column_text el_class=&#8221;project-link&#8221;]<a href=\"https:\/\/gp-log.de\">gp-log.de<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;less-space-bottom&#8221;]<\/p>\n<h2><strong>Digital presentations<\/strong><\/h2>\n<p>With the aim of achieving a consistent brand management, we supported our client in the development of various digital presentations for different target groups and branches of the Gro\u00df &amp; Partner parent company.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_column_text css_animation=&#8221;fadeIn&#8221;]\n    <video    autoplay muted loop  playsinline class=\"acre-video-wrapper\">\n        <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2023\/01\/acre-corporate-identity-gross-und-partner-presentation-corporate-.mp4\" type=\"video\/mp4\">\n        <!-- <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2023\/01\/acre-corporate-identity-gross-und-partner-presentation-corporate-.mp4\" type=\"video\/ogg\"> -->\n        Your browser does not support the video tag.\n    <\/video>\n\n    [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":7268,"template":"","kategorie":[30],"class_list":["post-7119","projekte","type-projekte","status-publish","has-post-thumbnail","hentry","kategorie-corporates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gro\u00df &amp; 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