{"id":7019,"date":"2022-12-21T15:11:37","date_gmt":"2022-12-21T14:11:37","guid":{"rendered":"https:\/\/activconsult.com\/referenz\/brand-development-for-the-franky-residential-quarter-in-frankfurt\/"},"modified":"2023-01-06T16:36:51","modified_gmt":"2023-01-06T15:36:51","slug":"franky","status":"publish","type":"projekte","link":"https:\/\/activconsult.com\/en\/referenz\/franky\/","title":{"rendered":"FRANKY"},"content":{"rendered":"<p>[vc_row][vc_column css=&#8221;.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text el_class=&#8221;infoblock&#8221;]\n    <video   poster=\"https:\/\/activconsult.com\/wp-content\/uploads\/2022\/08\/acre-referenz-markenentwicklung-franky-wohnquartier-logo.jpg\" autoplay muted loop  playsinline class=\"acre-video-wrapper\">\n        <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2022\/08\/acre-referenz-markenentwicklung-franky-wohnquartier-logo-und-farben-01.mp4\" type=\"video\/mp4\">\n        <!-- <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2022\/08\/acre-referenz-markenentwicklung-franky-wohnquartier-logo-und-farben-01.mp4\" type=\"video\/ogg\"> -->\n        Your browser does not support the video tag.\n    <\/video>\n\n    [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;spaceholder full-width-tablet&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h1>Live. Dwell. FRANKY<\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"position-relative readmoretool\"><div class=\"pre-content\">In Frankfurt's Gallus district, a new home is being created for people with different lifestyles and in all phases of life: FRANKY is a residential quarter as varied and lively as its hometown and its neighbourhood. FRANKY is being realised by aam2core as asset manager for a pension fund based in Southern Germany. <span class=\"rest-content\">Whether young professionals or senior citizens, singles, couples or families - FRANKY offers suitable living arrangements for everyone as well as space for encounters, everyday needs and a sustainable energy concept. The FRANKY brand identity stands for freedom and diversity, for quality of life and security, and acre was asked to develop it.<\/span><\/div><a class=\"mehrdazu\">read more<\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;100px&#8221; el_class=&#8221;trenner&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;bottom&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;parameter&#8221;]<\/p>\n<ul>\n<li><strong>Type of project<\/strong><\/li>\n<li>Residential, childcare, gastronomy, retail<\/li>\n<li><strong>Location<\/strong><\/li>\n<li>Frankfurt am Main<\/li>\n<li><strong>Client<\/strong><\/li>\n<li>aam2core<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;parameter&#8221;]<\/p>\n<ul>\n<li><strong>Disciplines<\/strong><\/li>\n<li>Name development, brand development, trademark application (DPMA), logo, corporate identity, imagery, illustration concept, website, SEO, building site hoarding<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;image-liste big&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_single_image image=&#8221;6472&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1665566525928{margin-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;less-space-bottom&#8221;]<\/p>\n<h2><strong>Name and brand development<\/strong><\/h2>\n<div>\n<p class=\"Pa0\">The name &#8220;FRANKY&#8221; expresses the bond with the residential quarter&#8217;s hometown, Frankfurt\/Main. A loving homage and nickname in one \u2013 FRANKY is made in Frankfurt and shaped by the values of this most international city in Germany: inclusive, modern and friendly \u2013 FRANKY is built for everyone who would like to live here.<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;less-space-bottom&#8221;]<\/p>\n<h2><strong>Logo and typography <\/strong><\/h2>\n<p>Big and bold, the FRANKY logo is presented in the Agrandir font and carries the residential quarter&#8217;s silhouette as its centrepiece. Agrandir is a contemporary sans serif typeface family designed as a bold counterpoint to neutral modernist fonts. It celebrates the beauty of imperfection.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1665566525928{margin-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6478&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6480&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6482&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6484&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1665566525928{margin-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;less-space-bottom&#8221;]<\/p>\n<h2><strong>Vibrant colour scheme <\/strong><\/h2>\n<p>From reddish brown, delicate rusty red and ochre, to pastel ice blue, apricot and cream, to black and strong dark green &#8211; the colour palette of FRANKY is colourful and celebrates diversity. Self-confident, likeable and authentic, it conveys the youthful and open spirit of the urban residential quarter.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1665566525928{margin-bottom: 0px !important;}&#8221;][vc_column][vc_single_image image=&#8221;6486&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1665566525928{margin-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;less-space-bottom&#8221;]<\/p>\n<h2><strong>Authentic illustration concept <\/strong><\/h2>\n<div>\n<div>\n<p class=\"Pa0\">With an original illustration concept, FRANKY succeeds in both addressing its target group individually and at the same time creating a likeable image. The characters created in collaboration with Frankfurt-based illustrator <a href=\"https:\/\/larahies.de\/\">Lara Hies<\/a> bring the FRANKY brand and residential quarter to life. In loving, colourful portraits, young, older and same-sex couples are given a face, and singles and families, all of whom find a new home in FRANKY, come to life.<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_single_image image=&#8221;6488&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column]<div class=\"position-relative qoutetooltool\"><div class=\"zitat\">The FRANKY brand brings joy. And so does the new residential quarter for its future inhabitants.<\/div><span class=\"qoute-author\">Alexander Rotter, Director Asset Management<\/span><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6490&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6492&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_column_text el_class=&#8221;infoblock&#8221;]\n    <video   poster=\"https:\/\/activconsult.com\/wp-content\/uploads\/2022\/08\/brand-website-franky-wohnquartier.jpg\" autoplay muted loop  playsinline class=\"acre-video-wrapper\">\n        <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2022\/08\/brand-website-franky-wohnquartier.mp4\" type=\"video\/mp4\">\n        <!-- <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2022\/08\/brand-website-franky-wohnquartier.mp4\" type=\"video\/ogg\"> -->\n        Your browser does not support the video tag.\n    <\/video>\n\n    [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1665566525928{margin-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;less-space-bottom&#8221;]<\/p>\n<h2><strong>First landing page<\/strong><\/h2>\n<div>\n<div>\n<p class=\"Pa0\">In the initial communication phase, FRANKY will be given a one-pager with intuitive didactics and structure. The website, which uses discreet scrolling animations to provide the first basic information about the rental flats, will be further expanded in the course of the upcoming marketing phase. In the present pre-marketing phase, the first renderings as well as the brand and illustration concept are currently being merged into a coherent unit. Interested parties will find an overview of all basic information and the latest news on the residential quarter.<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column css=&#8221;.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text el_class=&#8221;project-link less-space-bottom&#8221;]<a href=\"https:\/\/franky-quartier.de\" target=\"_blank\" rel=\"noopener\">franky-quartier.de<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_single_image image=&#8221;6583&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_single_image image=&#8221;6512&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2><strong>Building site communication <\/strong><\/h2>\n<div>\n<p>The FRANKY building site hoarding along Kleyerstra\u00dfe is around 270 m long. With a combination of high-quality aluminium dibond panels with prints of the illustrations alternating with renderings and wooden fencing painted in the CD colour dark green, the construction site is striking and beautifully packaged. The FRANKY logo was applied by stencil and in different CD colours in an even rhythm. In this way, FRANKY remains true to itself even at the construction site.<\/p>\n<p>&nbsp;<\/p>\n<p>The XXL construction sign on the container castle appropriately sets the scene for the large-format logo next to the aerial photo and provides the most important information about the project&#8217;s partner companies.<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column][vc_column_text]    <div class=\"slider-pro\" id=\"ref-slider\">\n        <div class=\"sp-slides\">\n\n                                                                                                <div class=\"sp-slide\">\n                                    <img decoding=\"async\" src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2022\/08\/slider-wohnquartier-franky-umsetzung-baustellenbranding-agentur-acre-real-estate-design-01.jpg\" alt=\"\" class=\"sp-image\">\n                                <\/div>\n                                                            <div class=\"sp-slide\">\n                                    <img decoding=\"async\" src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2022\/08\/slider-wohnquartier-franky-umsetzung-baustellenbranding-agentur-acre-real-estate-design-02.jpg\" alt=\"\" class=\"sp-image\">\n                                <\/div>\n                                                            <div class=\"sp-slide\">\n                                    <img decoding=\"async\" src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2022\/08\/slider-wohnquartier-franky-umsetzung-baustellenbranding-agentur-acre-real-estate-design-03.jpg\" alt=\"\" class=\"sp-image\">\n                                <\/div>\n                                                            <div class=\"sp-slide\">\n                                    <img decoding=\"async\" src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2022\/08\/slider-wohnquartier-franky-umsetzung-baustellenbranding-agentur-acre-real-estate-design-04.jpg\" alt=\"\" class=\"sp-image\">\n                                <\/div>\n                                                            <div class=\"sp-slide\">\n                                    <img decoding=\"async\" src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2022\/08\/slider-wohnquartier-franky-umsetzung-baustellenbranding-agentur-acre-real-estate-design-05.jpg\" alt=\"\" class=\"sp-image\">\n                                <\/div>\n                                                                        \n        <\/div>\n    <\/div>\n    [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":7024,"template":"","kategorie":[25,26],"class_list":["post-7019","projekte","type-projekte","status-publish","has-post-thumbnail","hentry","kategorie-wohnen","kategorie-quartiere"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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