{"id":6934,"date":"2022-09-20T18:50:32","date_gmt":"2022-09-20T16:50:32","guid":{"rendered":"https:\/\/activconsult.com\/referenz\/pecan-development-corporate-relaunch\/"},"modified":"2022-10-28T16:43:00","modified_gmt":"2022-10-28T14:43:00","slug":"pecan-development-corporate-relaunch","status":"publish","type":"projekte","link":"https:\/\/activconsult.com\/en\/referenz\/pecan-development-corporate-relaunch\/","title":{"rendered":"Pecan Development Corporate Relaunch"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221;][vc_column css=&#8221;.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text el_class=&#8221;infoblock&#8221;]\n    <video   poster=\"https:\/\/activconsult.com\/wp-content\/uploads\/2022\/09\/acre-immobilenmarketing-referenz-pecan-development-header-logo-2.jpg\" autoplay muted loop  playsinline class=\"acre-video-wrapper\">\n        <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2022\/09\/acre-immobilenmarketing-referenz-pecan-development-header-logo-1-2.mp4\" type=\"video\/mp4\">\n        <!-- <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2022\/09\/acre-immobilenmarketing-referenz-pecan-development-header-logo-1-2.mp4\" type=\"video\/ogg\"> -->\n        Your browser does not support the video tag.\n    <\/video>\n\n    [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;spaceholder full-width-tablet&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h1>Pecan Development Corporate Relaunch<\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"position-relative readmoretool\"><div class=\"pre-content\">acre was assigned to review and and sharpen the brand identity as well as the brand messages of Pecan Development. The revised brand identity should be perceived by Pecan Development's central target group \u2013 investors, potential project partners \u2013 as a contemporary further development and profiling. <span class=\"rest-content\"><\/span><\/div><a class=\"mehrdazu\"><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;100px&#8221; el_class=&#8221;trenner&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;bottom&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;parameter&#8221;]<\/p>\n<ul>\n<li><strong>Type of project<\/strong><\/li>\n<li>Corporate Design<\/li>\n<li><strong>Location<\/strong><\/li>\n<li>Frankfurt am Main<\/li>\n<li><strong>Client<\/strong><\/li>\n<li>Pecan Development<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;parameter&#8221;]<\/p>\n<ul>\n<li><strong>Discipline<\/strong><\/li>\n<li>Brand strategy, brand design, corporate identity, web design, digital presentation, typography, image and color concept<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;image-liste big&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6629&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6631&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]\n    <video   poster=\"https:\/\/activconsult.com\/wp-content\/uploads\/2022\/09\/acre-immobilenmarketing-referenz-logo-1.jpg\" autoplay muted loop  playsinline class=\"acre-video-wrapper\">\n        <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2022\/09\/acre-immobilenmarketing-referenz-logo-1-1.mp4\" type=\"video\/mp4\">\n        <!-- <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2022\/09\/acre-immobilenmarketing-referenz-logo-1-1.mp4\" type=\"video\/ogg\"> -->\n        Your browser does not support the video tag.\n    <\/video>\n\n    [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6627&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column css=&#8221;.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}&#8221;]<div class=\"bbsm-empty-space  \" style=\"height :100px;width :;\" ><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2>Corporate Design Refresh<\/h2>\n<p>Logo Update<br \/>\nThe logo has been slightly revised. A unified typography and the reduction from two colours to one colour increase clarity and precision in the use of the logo.<\/p>\n<p>New corporate typeface Suisse<br \/>\nSuisse is the best Swiss Grotesk available in digital form. It is the font of choice for any designer who loves the Swiss style and its legacy.<\/p>\n<p>Fresh colours<br \/>\nThe revised colour scheme continues to draw on the roots of Pecan Development, it has a fundamentally warm tonality but was given fresh and modern touches with a creamy nougat nuance and a vibrant accent red colour.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;6633&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;6635&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6637&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6639&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;]<div class=\"position-relative qoutetooltool\"><div class=\"zitat\">Hier steht ein Zitat zur Gesch\u00e4ftsausstattung und der knackigen Farbe.<\/div><span class=\"qoute-author\">Zitatgeber<\/span><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;less-space-bottom&#8221;]<\/p>\n<h2>Corporate website<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;6667&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_column_text]\n    <video   poster=\"https:\/\/activconsult.com\/wp-content\/uploads\/2022\/09\/acre-immobilenmarketing-referenz-pecan-development-web-1.jpg\" autoplay muted loop  playsinline class=\"acre-video-wrapper\">\n        <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2022\/09\/acre-immobilenmarketing-referenz-pecan-development-web-screen-1.mp4\" type=\"video\/mp4\">\n        <!-- <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2022\/09\/acre-immobilenmarketing-referenz-pecan-development-web-screen-1.mp4\" type=\"video\/ogg\"> -->\n        Your browser does not support the video tag.\n    <\/video>\n\n    [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6671&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6673&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;project-link&#8221;]<a href=\"https:\/\/www.pecan.de\">pecan.de<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column css=&#8221;.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}&#8221;]<div class=\"bbsm-empty-space  \" style=\"height :100px;width :;\" ><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;less-space-bottom&#8221;]<\/p>\n<h2>Corporate presentation<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;6653&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6655&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6657&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6659&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6661&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column css=&#8221;.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}&#8221;]<div class=\"bbsm-empty-space  \" style=\"height :100px;width :;\" ><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;less-space-bottom&#8221;]<\/p>\n<h2>J.P. Morgan Corporate Challenge running shirt<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6645&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6647&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][vc_single_image image=&#8221;6649&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column css=&#8221;.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}&#8221;]<div class=\"bbsm-empty-space  \" style=\"height :100px;width :;\" ><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;less-space-bottom&#8221;]<\/p>\n<h2>Giveaway<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6681&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6683&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column css=&#8221;.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}&#8221;]<div class=\"bbsm-empty-space  \" style=\"height :100px;width :;\" ><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;less-space-bottom&#8221;]<\/p>\n<h2>Digital Christmas greetings<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6675&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6677&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column css=&#8221;.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}&#8221;]<div class=\"bbsm-empty-space  \" style=\"height :100px;width :;\" ><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;less-space-bottom&#8221;]<\/p>\n<h2>LinkedIn<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6709&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6703&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":6957,"template":"","kategorie":[30,28],"class_list":["post-6934","projekte","type-projekte","status-publish","has-post-thumbnail","hentry","kategorie-corporates","kategorie-other"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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