Strong personalities need rooms that are just like them. Simply different.<\/div>
FRANZ<\/span><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_single_image image=”6854″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”6856″ img_size=”full” alignment=”right”][vc_single_image image=”6858″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\nThe wordmark<\/h2>\n The wordmark FRANZ refers to the facade design. The window bands of the revitalised, listed facade highlight the horizontal and thus break away from the common facade design of the surroundings. The initial letter F is also consequently stretched and thus breaks with visual habits. Like the original, the FRANZ brand is idiosyncratic and individual.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_column_text]\n \n \n \n Your browser does not support the video tag.\n <\/video>\n\n [\/vc_column_text][vc_single_image image=”6846″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”6844″ img_size=”full” alignment=”right”][vc_single_image image=”6848″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column css=”.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}”][vc_empty_space height=”25px”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_single_image image=”6840″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\nThe cult – the history<\/h2>\n FRANZ is an homage to a renowned Munich eccentric and a German TV and pop culture icon of the 1980s: \u201cMonaco Franze \u2013 der ewige Stenz*\u201d. In the eponymous series shot by the Bayerische Rundfunk, the Bavarian Broadcasting Corporation, the building at Sonnenstrasse 20 attained nationwide fame. Monaco Franze, played by Helmut Fischer, ran the \u201eMonaco Detektei f\u00fcr Ermittlungen und Beobachtungen aller Art\u201c (Monaco Detective Agency for Investigations and Observations of All Kinds) at Sonnenstra\u00dfe 20. The FRANZ brand identity refers to the 1980s cult series \u201eMonaco Franze\u201c and, with the new positioning THE SIGNATURE OFFICE, also introduces a new chapter for the property: as a representative office for the entrepreneurs of tomorrow and lovers of urban life.<\/p>\n
*Source: https:\/\/www.br.de\/br-fernsehen\/sendungen\/monaco-franze\/index.html[\/vc_column_text][vc_column_text]\n \n \n \n Your browser does not support the video tag.\n <\/video>\n\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_single_image image=”6836″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”6838″ img_size=”full” alignment=”right”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\nThe man in the black hat<\/h2>\n The signature look of the 80s \u201eMonaco Franze\u201c\u00a0included a trench coat and a black hat. We tell\u00a0the story of the new FRANZ by retelling the\u00a0iconographic image of the man in the black hat\u00a0in a contemporary visual language and with\u00a0individual motifs. FRANZ thus becomes (once\u00a0again) a cult figure of the present and the future,\u00a0roaming through urban Munich and cultivating\u00a0working in a new way.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_single_image image=”6834″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”6830″ img_size=”full” alignment=”right”][vc_single_image image=”6832″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n
Website<\/h2>\n Finally, the holistic FRANZ brand identity unfolds on the website. The home page with its concise key visual and logo captivates users. FRANZ seduces with discreet parallax effects to explore the philosophy and finally the other main pages, which are teased via a scroll animation on the home page.<\/p>\n
In addition to the history, high-quality 3D visuals and a detailed description of the location, users can find out all the interesting facts about the office spaces on the responsive website.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_column_text]\n \n \n \n Your browser does not support the video tag.\n <\/video>\n\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\nInformative and idiosyncratic<\/h2>\n The hat key visuals introduce the main pages THE HOUSE, THE LOCATION, THE OFFICE ZONES. The web design is clear and concise and ensures easy handling by the user. On the location page, some of FRANZ\u2018s most popular top places are compiled – a small individual mix of Munich insider tips that makes you want to explore them and tells you about the advantages of FRANZ\u2018s location with a personal touch.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”6852″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_column_text]\n \n \n \n Your browser does not support the video tag.\n <\/video>\n\n [\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text]\n \n \n \n Your browser does not support the video tag.\n <\/video>\n\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=”project-link”]franz-muenchen.com<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column css=”.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}”]<\/div>[\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column][vc_single_image image=”6824″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row disable_element=”yes”][vc_column][vc_single_image image=”6812″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” disable_element=”yes” el_class=”abstand-small”][vc_column width=”1\/2″][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n
Compact soft cover<\/h2>\n The brochure tells the FRANZ brand story as a high-quality, haptic\u00a0print product. All the elements of the branding culminate in the rather\u00a0small-format, compact magazine that FRANZ represents. Designed as\u00a0a softcover, the magazine fits into any handbag and inspires with its\u00a0pointed design, its use of colour and large-format images as well as a\u00a0metallic spot colour.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” disable_element=”yes”][vc_column][vc_column_text]
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Construction site communication<\/h2>\n The striking and consistent design of the building site in purist light pink with dark typography has a modern and contemporary effect and, in combination with the use of the colour on the website and in the brochure, has a high recognition effect. FRANZ visibly beautifies the cityscape for all drivers and passers-by even during its construction phase and refers to a new urban family member.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”6808″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_single_image image=”6882″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”6806″ img_size=”full” alignment=”right”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":7286,"template":"","kategorie":[24],"class_list":["post-6883","projekte","type-projekte","status-publish","has-post-thumbnail","hentry","kategorie-office"],"acf":[],"yoast_head":"\n
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