{"id":5501,"date":"2021-11-01T13:17:23","date_gmt":"2021-11-01T12:17:23","guid":{"rendered":"https:\/\/activconsult.com\/referenz\/floesserhof\/"},"modified":"2021-11-01T15:41:36","modified_gmt":"2021-11-01T14:41:36","slug":"floesserhof","status":"publish","type":"projekte","link":"https:\/\/activconsult.com\/en\/referenz\/floesserhof\/","title":{"rendered":"Fl\u00f6\u00dferhof"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221;][vc_column css=&#8221;.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;5441&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;spaceholder full-width-tablet&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h1>Branding for high-end condominiums<\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"position-relative readmoretool\"><div class=\"pre-content\">At Zollhafen in the city of Mainz, acre was already entrusted with the branding of the Kaufmannshof by the Joint Venture UBM Development and CA Immo. Recently, we extended our collaboration towards their latest project, Fl\u00f6\u00dferhof, a high-end condominium project in the first row at the harbor basin surrounded by canals. <span class=\"rest-content\">Created by the award-winning architectural firm blauraum, Hamburg, the Fl\u00f6\u00dferhof unfolds its special quality through a magnificently designed inner courtyard, the extensive connection to water and a sophisticated overall architectonic concept. acre took up the story of the Kaufmannshof, which was realized on the harbor island in the direct neighborhood, and transferred it into a strong unique branding for Fl\u00f6\u00dferhof.<\/span><\/div><a class=\"mehrdazu\">mehr lesen<\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;100px&#8221; el_class=&#8221;trenner&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;bottom&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;parameter&#8221;]<\/p>\n<ul>\n<li><strong>Type of project<\/strong><\/li>\n<li>Living<\/li>\n<li><strong>Location<\/strong><\/li>\n<li>Zollhafen, Mainz<\/li>\n<li><strong>Client<\/strong><\/li>\n<li>UBM Development \/ CA Immo<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;parameter&#8221;]<\/p>\n<ul>\n<li><strong>Disciplines<\/strong><\/li>\n<li>Positioning, name development, logo, brand development, brand identity, website, brochure, floor plan design, image conception, supervision renderings<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;image-liste big&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;4633&#8243; alignment=&#8221;right&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-medium&#8221;][vc_column][vc_single_image image=&#8221;5443&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;150px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-medium&#8221;][vc_column width=&#8221;1\/2&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;infoblock&#8221;]<\/p>\n<h2>The brand<\/h2>\n<p>The word mark and the signet of the Fl\u00f6\u00dferhof form the fixed points of the brand development. The color concept is derived from the high-quality red brick, which radiates warmth and reliability and at the same time contextualizes the historic industrial culture at the harbor. Individually, friendly, of high-quality &#8211; these are the core elements of the brand and thus of the new living-lifestyle product.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;5445&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;35px&#8221; el_class=&#8221;trenner-small&#8221;][vc_single_image image=&#8221;5449&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;5466&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;35px&#8221; el_class=&#8221;trenner-small&#8221;][vc_single_image image=&#8221;5451&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;35px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;5454&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-medium&#8221;][vc_column][vc_single_image image=&#8221;5456&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;150px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;35px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;5458&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;35px&#8221; el_class=&#8221;trenner-small&#8221;][vc_single_image image=&#8221;5460&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;100px&#8221; el_class=&#8221;trenner-small&#8221;][vc_column_text el_class=&#8221;infoblock&#8221;]<\/p>\n<h2>Brochure, folder and floor plans<\/h2>\n<p>Matching the interior design of the apartments as well as of the exclusive three harbor houses, the sales materials have a special quality and a haptic feel. The sales brochure, made of fine manufactured paper with blind embossing, is handed over to the customers in combination with the individually designed floor plans in a tailor-made folder with hot foil embossing.[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-medium&#8221;][vc_column][vc_single_image image=&#8221;5462&#8243; img_size=&#8221;full&#8221;]<div class=\"position-relative qoutetooltool\"><div class=\"zitat\">High-quality and timeless, just like the project, the brand identity of the Fl\u00f6\u00dferhof presents itself.<\/div><span class=\"qoute-author\">Florian Grafen, Project Manager UBM<\/span><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;5470&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;35px&#8221; el_class=&#8221;trenner-small&#8221;][vc_single_image image=&#8221;5474&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;5472&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;35px&#8221; el_class=&#8221;trenner-small&#8221;][vc_single_image image=&#8221;5476&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;120px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;6\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243;][vc_column_text el_class=&#8221;infoblock&#8221;]<\/p>\n<h2>Onepager<\/h2>\n<p>The website of the Fl\u00f6\u00dferhof is designed as an one-pager. The user is being presented the story and the product of the Fl\u00f6\u00dferhof clearly, compactly and in a contemporary UX\/UI design. Navigation and so-called pagejumps allow the user to navigate to a particular chapter. An animated visualization in the intro creates the feeling of living at the harbor.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-medium&#8221;][vc_column][vc_column_text]\n    <video   poster=\"https:\/\/activconsult.com\/wp-content\/uploads\/2021\/09\/floesserhof-website.jpg\" autoplay muted loop  playsinline class=\"acre-video-wrapper\">\n        <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2021\/09\/floesserhof-website.mp4\" type=\"video\/mp4\">\n        <!-- <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2021\/09\/floesserhof-website.mp4\" type=\"video\/ogg\"> -->\n        Your browser does not support the video tag.\n    <\/video>\n\n    [\/vc_column_text][vc_empty_space height=&#8221;35px&#8221; el_class=&#8221;trenner-small&#8221;][vc_single_image image=&#8221;5468&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;infoblock&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 28px;\"><a href=\"https:\/\/www.floesserhof-mainz.de\"><strong><span style=\"font-size: 32px;\"><span style=\"font-size: 28px;\">www.floesserhof-mainz.de<\/span><\/span><\/strong><\/a><\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":5484,"template":"","kategorie":[25,26],"class_list":["post-5501","projekte","type-projekte","status-publish","has-post-thumbnail","hentry","kategorie-wohnen","kategorie-quartiere"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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