{"id":5360,"date":"2021-08-13T12:17:33","date_gmt":"2021-08-13T10:17:33","guid":{"rendered":"https:\/\/activconsult.com\/referenz\/levelz\/"},"modified":"2021-08-13T12:17:35","modified_gmt":"2021-08-13T10:17:35","slug":"levelz","status":"publish","type":"projekte","link":"https:\/\/activconsult.com\/en\/referenz\/levelz\/","title":{"rendered":"LEVELZ"},"content":{"rendered":"

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LEVELZ
\nBrand development for office revitalisation<\/h1>\n

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With its glass fa\u00e7ade and cantilevered terraces, the office building in D\u00fcsseldorf-Golzheim stands for transparency, communication and dynamism. An open architectural language and high-quality interior fittings promote the work of the future: agile and collaborative, in versatile, flexible room concepts. Green fa\u00e7ade elements at the entrance and on the terraces are visual highlights and underline the sustainable aspirations of the building \u2013 LEED Gold. The client, Kriton, entrusted acre with the task of creating a brand identity that conveys these qualities, as well as developing and implementing a suitable, effective package of marketing measures. <\/span><\/div><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”100px” el_class=”trenner”][vc_row_inner equal_height=”yes” content_placement=”bottom”][vc_column_inner width=”1\/2″][vc_column_text el_class=”parameter”]<\/p>\n
    \n
  • Type of project<\/strong><\/li>\n
  • Office building<\/li>\n
  • Location<\/strong><\/li>\n
  • Dusseldorf<\/li>\n
  • Client<\/strong><\/li>\n
  • KRITON Immobilien GmbH<\/li>\n<\/ul>\n

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      \n
    • Disciplines<\/strong><\/li>\n
    • Positioning, name development, logo, brand development, brand identity, website, digital presentation, floor plan design<\/li>\n<\/ul>\n

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      Name and Claim<\/h2>\n

      LEVELZ refers to the different levels and the multi-layered nature of the building \u2013 both literally and figuratively. LEVELZ stands for a dynamic office building whose flexibility and mobility can be read from the horizontally shifted, cantilevered floors and continues inside with a modern building concept. The claim “Moving Minds” emphasises the dynamism, agility and mobility of thought that are inherent in the progressive working environments of the office building.<\/p>\n

      Logo<\/h2>\n

      The logo with the staggered typeface reflects in form and typography the architecture of LEVELZ as well as the modern work culture, which is characterised by liveliness and agility. The typeface family Extraset Klarheit, inspired by the Bauhaus era, mirrors the factual-modern and avantgarde feel of the building. The combination of Grotesk and Kurrent, used in large-format letters, appears dynamic as well as agile and thus underlines the identity of LEVELZ.<\/p>\n

      Colours<\/h2>\n

      Striking, monochrome, businesslike and modern \u2013 the basis of the colour scheme is classic black and white. The accents in fresh green as a reminiscence of the greened fa\u00e7ades and terraces add character to the colour scheme.[\/vc_column_text][vc_empty_space height=”80px” el_class=”trenner-small”][vc_single_image image=”5299″ img_size=”full”][vc_empty_space height=”80px” el_class=”trenner-small”][vc_empty_space height=”80px” el_class=”trenner-small”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

      Website<\/h2>\n

      The microsite presents itself distinctively and concisely with large typography, clean imagery and reduced effects. The result is a modern look and feel as well as a clear structure. Potential tenants can find detailed information on the buildings office spaces, its utilisation concept and surroundings in a protected log-in area.<\/p>\n

      https:\/\/levelz-office.de\/[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-medium”][vc_column][vc_single_image image=”5357″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_empty_space height=”55px”][vc_empty_space height=”55px”][vc_empty_space height=”55px”][vc_empty_space height=”55px”][vc_empty_space height=”55px”][vc_empty_space height=”65px”][vc_empty_space height=”65px”][vc_empty_space height=”65px”][vc_single_image image=”5309″ img_size=”full”][vc_empty_space height=”65px”][vc_empty_space height=”65px”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”5307″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-medium”][vc_column][vc_column_text]\n

      Sales\u00a0 presentation<\/h2>\n

      In order to support the letting team in marketing the space, acre developed an animated presentation with further details on the architecture, office space, furnishings, sustainability concept, benefits, location and surroundings, which brings LEVELZ to life for interested parties.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-medium”][vc_column][vc_single_image image=”5355″ img_size=”full”][vc_single_image image=”5353″ img_size=”full”][vc_single_image image=”5351″ img_size=”full”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":5295,"template":"","kategorie":[24],"class_list":["post-5360","projekte","type-projekte","status-publish","has-post-thumbnail","hentry","kategorie-office"],"acf":[],"yoast_head":"\nBranding for office building \u2013 LEVELZ in Dusseldorf<\/title>\n<meta name=\"description\" content=\"Agile, flexible, mobile - with LEVELZ, acre developed a brand for a revitalised office building, characterised by dynamism and transparency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/activconsult.com\/en\/referenz\/levelz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding for office building \u2013 LEVELZ in Dusseldorf\" \/>\n<meta property=\"og:description\" content=\"Agile, flexible, mobile - 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