{"id":5280,"date":"2021-06-02T11:32:23","date_gmt":"2021-06-02T09:32:23","guid":{"rendered":"https:\/\/activconsult.com\/referenz\/fifty-five-westend\/"},"modified":"2021-06-02T15:29:23","modified_gmt":"2021-06-02T13:29:23","slug":"fifty-five-westend","status":"publish","type":"projekte","link":"https:\/\/activconsult.com\/en\/referenz\/fifty-five-westend\/","title":{"rendered":"FIFTY FIVE WESTEND"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221;][vc_column css=&#8221;.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;5192&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;spaceholder full-width-tablet&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h1>FIFTY FIVE WESTEND<br \/>\n<strong>Brand development for office revitalisation <\/strong><\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"position-relative readmoretool\"><div class=\"pre-content\">In the urban lifestyle of Frankfurt's Westend, FIFTY FIVE WESTEND presents itself as an eloquent office address. After extensive revitalisation by Cresco Real Estate (Cresco), the prominently located office building shines in new splendour with the atmosphere of an urban boutique hotel. For the building with its delicate fa\u00e7ade and elegant interior, acre was instructed to develop a suitable brand identity and to roll it out in an effective mix of measures. <span class=\"rest-content\">For the client Cresco, acre developed the brand identity FIFTY FIVE WESTEND and implemented exclusive marketing collateral. So we created the Corporate Design and Corporate Identity of a building, whose style and timelessness form the ideal reflection surface for companies with profile and personality.<\/span><\/div><a class=\"mehrdazu\">Read more<\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;100px&#8221; el_class=&#8221;trenner&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;bottom&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;parameter&#8221;]<\/p>\n<ul>\n<li><strong>Type of project<\/strong><\/li>\n<li>Office building<\/li>\n<li><strong>Location<\/strong><\/li>\n<li>Frankfurt\/Main<\/li>\n<li><strong>Client<\/strong><\/li>\n<li>Cresco Real Estate<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;parameter&#8221;]<\/p>\n<ul>\n<li><strong>Disciplines<\/strong><\/li>\n<li>Positioning, name development, logo, brand development, brand identity, website, digital presentation, floor plan design<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;image-liste big&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;4633&#8243; alignment=&#8221;right&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-medium&#8221;][vc_column][vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;trenner-small&#8221;][vc_single_image image=&#8221;5196&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;25px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;infoblock&#8221;]<\/p>\n<h2>Brand Identity<\/h2>\n<p>Inspired by the office building\u2019s timeless architectural language and individual boutique character, a brand identity was created that transports the spirit of contemporary-modern into a new era.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;25px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;5203&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;5205&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-medium&#8221;][vc_column][vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;6\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243;][vc_column_text el_class=&#8221;infoblock&#8221;]<\/p>\n<h2>Name<\/h2>\n<p>The name FIFTY FIVE WESTEND refers to the location in Frankfurt&#8217;s Westend and the house number 55. Urbanity, sophistication and tradition merge in the name and outline the panorama of a cosmopolitan lifestyle in an international metropolis. &#8220;Workspace refined&#8221; &#8211; the claim describes the care taken in the revitalisation by the client Cresco and the individual profile of the office space.<\/p>\n<h2><strong>Logo<\/strong><\/h2>\n<p>The logo&#8217;s shape and typography reflect the building&#8217;s fa\u00e7ade and compactness: The soaring font Peristyle quotes the grid of lines of the building&#8217;s fa\u00e7ade. The rhythm of the metal fa\u00e7ade is precise, subtle and iconographic \u2013 and so is the logo.<\/p>\n<h2><strong>Colours<\/strong><\/h2>\n<p>Architecture and interior design were also the inspiration for the colour scheme: muted bronze tones as an analogy to the fa\u00e7ade; warm earth tones as a correspondence for the comfort and quality of the interiors; dark green as a reminiscence of the floor in the entrance hall and public areas.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-medium&#8221;][vc_column]<div class=\"position-relative qoutetooltool\"><div class=\"zitat\">\u201cThe FIFTY FIVE WESTEND is a great brand identity for another proud example of a highend repositioning by Cresco Real Estate.\u201d<\/div><span class=\"qoute-author\">Alexander B\u00fcrk, Founder Cresco<\/span><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text el_class=&#8221;infoblock&#8221;]<\/p>\n<h2>Website<\/h2>\n<p>[\/vc_column_text][vc_single_image image=&#8221;5209&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]\n    <video   poster=\"https:\/\/activconsult.com\/wp-content\/uploads\/2021\/05\/website-fifty-five-westend.jpg\" autoplay muted loop  playsinline class=\"acre-video-wrapper\">\n        <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2021\/05\/website-fifty-five-westend.mp4\" type=\"video\/mp4\">\n        <!-- <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2021\/05\/website-fifty-five-westend.mp4\" type=\"video\/ogg\"> -->\n        Your browser does not support the video tag.\n    <\/video>\n\n    [\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;infoblock&#8221;]<\/p>\n<h2>Elegant focus<\/h2>\n<p>The design of the FIFTY FIVE WESTEND website is reduced to the essentials and at the same time refined with elegant effects. The focus is on expressive images and selected information about the building, the location and the office space, including floor plans. While intuitive navigation, clear structure and responsive design ensure a positive user experience on all end devices, the site was also developed with an eye on search engine optimisation.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]\n    <video   poster=\"https:\/\/activconsult.com\/wp-content\/uploads\/2021\/05\/website-ipad-fifty-five-westend.jpg\" autoplay muted loop  playsinline class=\"acre-video-wrapper\">\n        <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2021\/05\/website-ipad-fifty-five-westend.mp4\" type=\"video\/mp4\">\n        <!-- <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2021\/05\/website-ipad-fifty-five-westend.mp4\" type=\"video\/ogg\"> -->\n        Your browser does not support the video tag.\n    <\/video>\n\n    [\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;5211&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;55px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: right;\"><span style=\"font-size: 32px;\"><strong><a href=\"http:\/\/www.55westend.de\" target=\"_blank\" rel=\"noopener\">55westend.de<\/a><\/strong><\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-medium&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;infoblock&#8221;]<\/p>\n<h2>Sales presentation<\/h2>\n<p>To support the brokerage teams of blackolive advisors and Rubinstein Real Estate in their individual sales conversations, acre developed an elegant presentation including an editable PPT alias. Architecture and interior design, location and surroundings as well as office spaces \u2013 potential tenants are shown the scope for development that FIFTY FIVE WESTEND offers.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;5221&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;55px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;5223&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;5249&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;55px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;55px&#8221;][vc_column_text el_class=&#8221;infoblock&#8221;]<\/p>\n<h2>Floor plans<\/h2>\n<p>The floor plans of FIFTY FIVE WESTEND also appear in a new look. They are used both on the website and in the digital marketing presentation.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;55px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;5227&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;5229&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":5192,"template":"","kategorie":[24],"class_list":["post-5280","projekte","type-projekte","status-publish","has-post-thumbnail","hentry","kategorie-office"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand development for office revitalisation \u2013 FIFTY FIVE 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