{"id":5175,"date":"2021-04-26T15:08:35","date_gmt":"2021-04-26T13:08:35","guid":{"rendered":"https:\/\/activconsult.com\/referenz\/branding-and-brand-identiy-for-the-residential-complex-hafengold\/"},"modified":"2021-04-26T15:14:34","modified_gmt":"2021-04-26T13:14:34","slug":"branding-and-brand-identiy-for-the-residential-complex-hafengold","status":"publish","type":"projekte","link":"https:\/\/activconsult.com\/en\/referenz\/branding-and-brand-identiy-for-the-residential-complex-hafengold\/","title":{"rendered":"Branding and brand identiy for the residential complex Hafengold"},"content":{"rendered":"

[vc_row full_width=”stretch_row”][vc_column css=”.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”3634″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”spaceholder full-width-tablet”][vc_column][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

Branding and brand identity for the residential complex Hafengold<\/h1>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″]

With the nine six-storey apartment buildings, Deutsche Wohnwerte created the first freehold flats on the harbour island at Hafen Offenbach \u2013 and a completely new quality of life. acre was involved in the product development process at an early stage, so the Hafengold brand we developed became a guidepost in shaping the architectural concept. Thanks to the successful implementation of a holistic, cross-media branding, the high-quality residential product was completely sold out even before its completion in 2016. Hafengold set a new benchmark for urban living on the waterfront in Offenbach and continues to shape the positive flair of the Hafen Offenbach micro-location to this day.<\/span><\/div>read more<\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”100px” el_class=”trenner”][vc_row_inner equal_height=”yes” content_placement=”bottom”][vc_column_inner width=”1\/2″][vc_column_text el_class=”parameter”]<\/p>\n
    \n
  • Type of project<\/strong><\/li>\n
  • Residential property<\/li>\n
  • Location<\/strong><\/li>\n
  • Offenbach am Main, Germany<\/li>\n
  • Client<\/strong><\/li>\n
  • Deutsche Wohnwerte<\/li>\n<\/ul>\n

    [\/vc_column_text][vc_column_text el_class=”parameter”]<\/p>\n

      \n
    • Disciplines<\/strong><\/li>\n
    • Strategy, product development, name, brand identity, brochure, teaser, website, PR, branded space, construction site signboard, gift for buyers, advertisements, signage<\/li>\n<\/ul>\n

      [\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”image-liste big” width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column css=”.vc_custom_1619431182207{padding-bottom: 25px !important;}”][vc_single_image image=”3604″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_single_image image=”3611″ img_size=”full”][vc_empty_space height=”25px” el_class=”trenner-small”][vc_single_image image=”3568″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”3629″ img_size=”full”][vc_empty_space height=”25px” el_class=”trenner-small”][vc_single_image image=”3629″ img_size=”full”][vc_empty_space height=”25px” el_class=”trenner-small”][vc_single_image image=”3570″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1619432828098{padding-top: 10px !important;}”][vc_column width=”5\/12″][\/vc_column][vc_column width=”7\/12″][vc_column_text el_class=”infoblock”]<\/p>\n

      The brand<\/h2>\n

      The name “Hafengold” (translating as “harbour gold”) creates a reference to the genius loci, to the location directly on the harbour square in the heart of the Offenbach harbour, addresses the original, the history of the place, but also the arrival in the “home port”. The “gold” conveys the high value of the residential ensemble and the quality standards with which it was developed. The word creation thus reflects the contrasts that form an exciting symbiosis in the architecture: rough, smooth, industrial, sensual \u2013 valuable.<\/p>\n

      This complexity is also expressed in Hafengold’s signet: the anchor as a symbolises the harbour, the waves the property’s location on the water, while the number 9 stands for the nine “island houses” and the oak leaf for the connection with the city of Offenbach.<\/p>\n

      The design language is also a play of contrasts: design elements related to the theme of shipping, maritime patterns, a fresh blue colour and grey hues that evoke the rough, industrial character of the harbour, refined with gold in print products. The sans serif typeface Futura std. is a modern classic and strongly inspired by Bauhaus. Sharp, geometric and timeless, it forms an exciting contrast to the lively and sweeping serif typeface PF Regal Finesse Pro with its sophisticated and luxurious feel.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column]

      \u201eHome is where my Hafen is.\u201c<\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_column_text]
      \n
      \n\n
      \n \"\"\n <\/div>\n
      \n \"\"\n <\/div>\n
      \n \"\"\n <\/div>\n
      \n \"\"\n <\/div>\n
      \n \"\"\n <\/div>\n \n <\/div>\n <\/div>\n [\/vc_column_text][vc_empty_space height=”25px” el_class=”trenner-small”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column width=”5\/12″][\/vc_column][vc_column width=”7\/12″][vc_column_text el_class=”infoblock”]<\/p>\n

      The communication concept<\/h2>\n

      From the marketing suite to events, merchandising products, pitches to VIP clients in the pre-sales phase, PR campaigns, construction site communication and advertising to high-quality print products as well as a representative website \u2013 thanks to finely coordinated online and offline measures, a strong customer journey was created that reflected the identity of the product and convinced potential buyers with consistent branding.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_empty_space height=”25px” el_class=”trenner-small”][vc_column_text el_class=”infoblock”]<\/p>\n

      Marketing collateral<\/h2>\n

      [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column css=”.vc_custom_1619431182207{padding-bottom: 25px !important;}”][vc_single_image image=”3600″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_single_image image=”3566″ img_size=”full”][vc_empty_space height=”25px” el_class=”trenner-small”][vc_single_image image=”3580″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”3572″ img_size=”full”][vc_empty_space height=”25px” el_class=”trenner-small”][vc_single_image image=”3582″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column css=”.vc_custom_1619431182207{padding-bottom: 25px !important;}”][vc_single_image image=”3590″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_empty_space height=”25px” el_class=”trenner-small”][vc_column_text el_class=”infoblock”]<\/p>\n

      Floor plans<\/h2>\n

      [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-medium”][vc_column][vc_single_image image=”3596″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_empty_space height=”25px” el_class=”trenner-small”][vc_column_text el_class=”infoblock”]<\/p>\n

      Website<\/h2>\n

      [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-medium”][vc_column][vc_single_image image=”3608″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_empty_space height=”25px” el_class=”trenner-small”][vc_column_text el_class=”infoblock”]<\/p>\n

      Construction site signpost<\/h2>\n

      [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-medium”][vc_column][vc_single_image image=”3588″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_empty_space height=”25px” el_class=”trenner-small”][vc_column_text el_class=”infoblock”]<\/p>\n

      Showsuite \/ message in a bottle<\/h2>\n

      [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_single_image image=”3602″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”3613″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_single_image image=”3594″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_empty_space height=”25px” el_class=”trenner-small”][vc_column_text el_class=”infoblock”]<\/p>\n

      Signage<\/h2>\n

      [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_single_image image=”3598″ img_size=”full”][vc_empty_space height=”25px” el_class=”trenner-small”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_single_image image=”3574″ img_size=”full”][vc_empty_space height=”25px” el_class=”trenner-small”][vc_single_image image=”3576″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”3606″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_empty_space height=”25px” el_class=”trenner-small”][vc_column_text el_class=”infoblock”]<\/p>\n

      Advertising<\/h2>\n

      [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_single_image image=”3584″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”3586″ img_size=”full”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":3634,"template":"","kategorie":[25,26],"class_list":["post-5175","projekte","type-projekte","status-publish","has-post-thumbnail","hentry","kategorie-wohnen","kategorie-quartiere"],"acf":[],"yoast_head":"\nBranding and product development \u2013 residential complex Hafengold Offenbach<\/title>\n<meta name=\"description\" content=\"acre developed a strong brand, a cross-media communication concept and a consistent brand story for 9 residential buildings at Offenbach harbour.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/activconsult.com\/en\/referenz\/branding-and-brand-identiy-for-the-residential-complex-hafengold\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding and product development \u2013 residential complex Hafengold Offenbach\" \/>\n<meta property=\"og:description\" content=\"acre developed a strong brand, a cross-media communication concept and a consistent brand story for 9 residential buildings at Offenbach harbour.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/activconsult.com\/en\/referenz\/branding-and-brand-identiy-for-the-residential-complex-hafengold\/\" \/>\n<meta property=\"og:site_name\" content=\"acre \u2013 activ consult real estate \u2013 Agentur f\u00fcr Immobilien-Marketing\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-26T13:14:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/03\/hafengold-branding-animation-1.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/branding-and-brand-identiy-for-the-residential-complex-hafengold\/\",\"url\":\"https:\/\/activconsult.com\/en\/referenz\/branding-and-brand-identiy-for-the-residential-complex-hafengold\/\",\"name\":\"Branding and product development \u2013 residential complex Hafengold Offenbach\",\"isPartOf\":{\"@id\":\"https:\/\/activconsult.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/branding-and-brand-identiy-for-the-residential-complex-hafengold\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/branding-and-brand-identiy-for-the-residential-complex-hafengold\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/03\/hafengold-branding-animation-1.gif\",\"datePublished\":\"2021-04-26T13:08:35+00:00\",\"dateModified\":\"2021-04-26T13:14:34+00:00\",\"description\":\"acre developed a strong brand, a cross-media communication concept and a consistent brand story for 9 residential buildings at Offenbach harbour.\",\"breadcrumb\":{\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/branding-and-brand-identiy-for-the-residential-complex-hafengold\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/activconsult.com\/en\/referenz\/branding-and-brand-identiy-for-the-residential-complex-hafengold\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/branding-and-brand-identiy-for-the-residential-complex-hafengold\/#primaryimage\",\"url\":\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/03\/hafengold-branding-animation-1.gif\",\"contentUrl\":\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/03\/hafengold-branding-animation-1.gif\",\"width\":1800,\"height\":1200,\"caption\":\"Branding Kampagne Wohnimmobilien Hafengold Animation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/branding-and-brand-identiy-for-the-residential-complex-hafengold\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/activconsult.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Branding and brand identiy for the residential complex Hafengold\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/activconsult.com\/#website\",\"url\":\"https:\/\/activconsult.com\/\",\"name\":\"acre \u2013 activ consult real estate \u2013 Agentur f\u00fcr Immobilien-Marketing\",\"description\":\"Immobilienmarketing & Real Estate Asset Management Support - acre\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/activconsult.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Branding and product development \u2013 residential complex Hafengold Offenbach","description":"acre developed a strong brand, a cross-media communication concept and a consistent brand story for 9 residential buildings at Offenbach harbour.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/activconsult.com\/en\/referenz\/branding-and-brand-identiy-for-the-residential-complex-hafengold\/","og_locale":"en_US","og_type":"article","og_title":"Branding and product development \u2013 residential complex Hafengold Offenbach","og_description":"acre developed a strong brand, a cross-media communication concept and a consistent brand story for 9 residential buildings at Offenbach harbour.","og_url":"https:\/\/activconsult.com\/en\/referenz\/branding-and-brand-identiy-for-the-residential-complex-hafengold\/","og_site_name":"acre \u2013 activ consult real estate \u2013 Agentur f\u00fcr Immobilien-Marketing","article_modified_time":"2021-04-26T13:14:34+00:00","og_image":[{"width":1800,"height":1200,"url":"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/03\/hafengold-branding-animation-1.gif","type":"image\/gif"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/activconsult.com\/en\/referenz\/branding-and-brand-identiy-for-the-residential-complex-hafengold\/","url":"https:\/\/activconsult.com\/en\/referenz\/branding-and-brand-identiy-for-the-residential-complex-hafengold\/","name":"Branding and product development \u2013 residential complex Hafengold Offenbach","isPartOf":{"@id":"https:\/\/activconsult.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/activconsult.com\/en\/referenz\/branding-and-brand-identiy-for-the-residential-complex-hafengold\/#primaryimage"},"image":{"@id":"https:\/\/activconsult.com\/en\/referenz\/branding-and-brand-identiy-for-the-residential-complex-hafengold\/#primaryimage"},"thumbnailUrl":"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/03\/hafengold-branding-animation-1.gif","datePublished":"2021-04-26T13:08:35+00:00","dateModified":"2021-04-26T13:14:34+00:00","description":"acre developed a strong brand, a cross-media communication concept and a consistent brand story for 9 residential buildings at Offenbach harbour.","breadcrumb":{"@id":"https:\/\/activconsult.com\/en\/referenz\/branding-and-brand-identiy-for-the-residential-complex-hafengold\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/activconsult.com\/en\/referenz\/branding-and-brand-identiy-for-the-residential-complex-hafengold\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/activconsult.com\/en\/referenz\/branding-and-brand-identiy-for-the-residential-complex-hafengold\/#primaryimage","url":"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/03\/hafengold-branding-animation-1.gif","contentUrl":"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/03\/hafengold-branding-animation-1.gif","width":1800,"height":1200,"caption":"Branding Kampagne Wohnimmobilien Hafengold Animation"},{"@type":"BreadcrumbList","@id":"https:\/\/activconsult.com\/en\/referenz\/branding-and-brand-identiy-for-the-residential-complex-hafengold\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/activconsult.com\/en\/"},{"@type":"ListItem","position":2,"name":"Branding and brand identiy for the residential complex Hafengold"}]},{"@type":"WebSite","@id":"https:\/\/activconsult.com\/#website","url":"https:\/\/activconsult.com\/","name":"acre \u2013 activ consult real estate \u2013 Agentur f\u00fcr Immobilien-Marketing","description":"Immobilienmarketing & Real Estate Asset Management Support - acre","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/activconsult.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/activconsult.com\/en\/wp-json\/wp\/v2\/projekte\/5175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activconsult.com\/en\/wp-json\/wp\/v2\/projekte"}],"about":[{"href":"https:\/\/activconsult.com\/en\/wp-json\/wp\/v2\/types\/projekte"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activconsult.com\/en\/wp-json\/wp\/v2\/media\/3634"}],"wp:attachment":[{"href":"https:\/\/activconsult.com\/en\/wp-json\/wp\/v2\/media?parent=5175"}],"wp:term":[{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/activconsult.com\/en\/wp-json\/wp\/v2\/kategorie?post=5175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}