{"id":4972,"date":"2021-03-12T16:16:16","date_gmt":"2021-03-12T15:16:16","guid":{"rendered":"https:\/\/activconsult.com\/referenz\/wayv-riverside-office-tower\/"},"modified":"2022-10-28T16:22:35","modified_gmt":"2022-10-28T14:22:35","slug":"wayv-riverside-office-tower","status":"publish","type":"projekte","link":"https:\/\/activconsult.com\/en\/referenz\/wayv-riverside-office-tower\/","title":{"rendered":"WAYV Riverside Office Tower"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221;][vc_column css=&#8221;.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text]\n    <video   poster=\"https:\/\/activconsult.com\/wp-content\/uploads\/2021\/01\/wayv-immobilien-marketing-logo-flower.jpg\" autoplay muted loop  playsinline class=\"acre-video-wrapper\">\n        <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2021\/01\/acre-wayv-immobilien-marketing-logo-flow.mp4\" type=\"video\/mp4\">\n        <!-- <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2021\/01\/acre-wayv-immobilien-marketing-logo-flow.mp4\" type=\"video\/ogg\"> -->\n        Your browser does not support the video tag.\n    <\/video>\n\n    [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;spaceholder full-width-tablet&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h1>WAYV<br \/>\nRiverside Office Tower<\/h1>\n<h1>Brand development and brand campaign<\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"position-relative readmoretool\"><div class=\"pre-content\">The Riverside Office Tower WAYV at Offenbach harbour will be the eastern prelude to the lively harbour district. Designed by the renowned Frankfurt-based architect\u2019s office Meixner Schl\u00fcter Wendt, the high-rise will highlight the harbour area like a navigational aid. With its wave-shaped building and its middle bend, its central location between the harbour plaza and the river bank, the ultimate in digital infrastructure and office spaces that can be customised to individual means, WAYV is clearly a member of the future generation of high-rises. In a marketing pitch initiated by the client Eyemaxx, acre was able to convince the client and blackolive advisors\u2019 broker team with their creation. <span class=\"rest-content\">The objective and task for acre was to position the new office tower on the island of the Offenbach harbour as a desirable office tower with a modern workflow and lifestyle on the waterfront. To achieve this, the task was to design an integrated communication concept, while the individual architectural language and the tower\u2019s location were to be the main ingredients of the project\u2019s brand development and brand presence. acre developed the office building\u2019s name, claim and logo, defined design parameters and elements, worked out the brand story and the positioning and rolled out a targeted dramaturgy of measures.<\/span><\/div><a class=\"mehrdazu\">Mehr lesen<\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;100px&#8221; el_class=&#8221;trenner&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;bottom&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;parameter&#8221;]<\/p>\n<ul>\n<li><strong>Type of project<\/strong><\/li>\n<li>Office tower<\/li>\n<li><strong>Location<\/strong><\/li>\n<li>Offenbach am Main<\/li>\n<li><strong>Client<\/strong><\/li>\n<li>Eyemaxx Real Estate Group<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;parameter&#8221;]<\/p>\n<ul>\n<li><strong>Disciplines<\/strong><\/li>\n<li>Strategy, positioning, name development, logo, brand development, image concept, supervision rendering process, construction fence and flags, landing page, website, digital presentation, media and public relations, give-aways<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;image-liste big&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;4633&#8243; alignment=&#8221;right&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4643&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][vc_single_image image=&#8221;4612&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4649&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column width=&#8221;6\/12&#8243;][vc_column_text el_class=&#8221;infoblock&#8221; css=&#8221;.vc_custom_1615559087832{margin-top: 20px !important;}&#8221;]<\/p>\n<h2>Name and brand<\/h2>\n<p><span style=\"font-size: 20px;\">WAYV combines the two words &#8220;wave&#8221; and &#8220;way&#8221; to create the artificial name WAYV. In this symbiosis, WAYV merges various distinctive features of the new office tower into a new identity: the water location (on the river, in motion), the shape of the building (multiple bends), the various building lines and thus the connecting element that the tower occupies in form and function at Offenbach harbour. WAYV stands for a dynamic office high-rise that brings a new quality to the multifaceted micro-quarter of the harbour.<\/span><\/p>\n<p><span style=\"font-size: 20px;\">The shape of the logo in high letters illustrates the height and elegance of the building and at the same time the strong momentum of the seemingly endless lines that run around the building. The flowing water and the location on the river Main is also cited in the form. The font used, S\u00f6hne, is a modern interpretation of the classic Akzidenz-Grotesk typeface, combined with elements of the Helvetica typeface. It embodies the contemporary character of a new-generation office tower.<\/span><\/p>\n<p><span style=\"font-size: 20px;\">The WAYV Office Tower stands pointedly and succinctly as a landmark at Offenbach harbour and embodies a new self-image. In this attitude, the definition of the quality of the location and the affiliation to the building&#8217;s class merge to form the strong, positioning subline RIVERSIDE OFFICE TOWER.<\/span><\/p>\n<p><span style=\"font-size: 20px;\">Monochrome colour schemes of black, white, grey and restrained light natural tones demonstrate coolness, courage, conciseness as well as modernity and underline the significance of WAYV as an expression of future-oriented entrepreneurship.<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;6\/12&#8243;][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-medium&#8221;][vc_column][vc_single_image image=&#8221;4677&#8243; img_size=&#8221;full&#8221;]<div class=\"position-relative qoutetooltool\"><div class=\"zitat\">\u201cSimilar to a navigational aid, WAYV offers a point of orientation in the urban fabric and functions as a landmark for the entire Offenbach harbour area.\u201d<\/div><span class=\"qoute-author\">Claudia Meixner, Meixner Schl\u00fcter Wendt Architekten<\/span><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column width=&#8221;6\/12&#8243;][vc_column_text el_class=&#8221;infoblock&#8221;]<\/p>\n<h2>Imagery and supervision visualisations<\/h2>\n<p><span style=\"font-size: 20px;\">In order to convey the image of WAYV as a high-rise office building of a new generation and to make the product tangible for potential tenants, users and multipliers, acre developed strong visual worlds in cooperation with bloomimages, Hamburg, which demonstrate the qualities and the location of the building.<\/span>[\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column][vc_empty_space height=&#8221;80px&#8221; el_class=&#8221;trenner-small&#8221;][vc_column_text]    <div class=\"slider-pro\" id=\"ref-slider\">\n        <div class=\"sp-slides\">\n\n                                                                                                <div class=\"sp-slide\">\n                                    <img decoding=\"async\" src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2021\/01\/wayv-visualisierungen-immobilie-2.jpg\" alt=\"\" class=\"sp-image\">\n                                <\/div>\n                                                            <div class=\"sp-slide\">\n                                    <img decoding=\"async\" src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2021\/01\/wayv-visualisierungen-immobilie-3.jpg\" alt=\"\" class=\"sp-image\">\n                                <\/div>\n                                                            <div class=\"sp-slide\">\n                                    <img decoding=\"async\" src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2021\/01\/wayv-visualisierungen-immobilie-4.jpg\" alt=\"\" class=\"sp-image\">\n                                <\/div>\n                                                            <div class=\"sp-slide\">\n                                    <img decoding=\"async\" src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2021\/01\/wayv-visualisierungen-immobilie-5-lobby.jpg\" alt=\"\" class=\"sp-image\">\n                                <\/div>\n                                                            <div class=\"sp-slide\">\n                                    <img decoding=\"async\" src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2021\/01\/wayv-visualisierungen-immobilie-6-lobby.jpg\" alt=\"\" class=\"sp-image\">\n                                <\/div>\n                                                                        \n        <\/div>\n    <\/div>\n    [\/vc_column_text][vc_empty_space height=&#8221;160px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;25px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column width=&#8221;5\/12&#8243;][vc_column_text el_class=&#8221;infoblock&#8221;]<\/p>\n<h2>Imagery surroundings<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;6\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_single_image image=&#8221;4691&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;25px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column width=&#8221;6\/12&#8243;][vc_column_text el_class=&#8221;infoblock&#8221;]<\/p>\n<h2>Website<\/h2>\n<p><span style=\"font-size: 20px;\">On its project website, WAYV presents itself in a striking, minimalist design, with the atmospheric visual language coming into focus, supported by gentle parallax effects. The intuitive navigation guides users through the site. Visitors to the website will find all relevant information on the building and its usage concept, office spaces and location, as well as the offerings and lifestyle of its surroundings, embedded in a stringent user journey. In this way, the website combines an attractive user experience with search engine optimisation, responsive on all end devices.<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column css=&#8221;.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text]\n    <video   poster=\"https:\/\/activconsult.com\/wp-content\/uploads\/2021\/01\/wayv-website.jpg\" autoplay muted loop  playsinline class=\"acre-video-wrapper\">\n        <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2021\/01\/wayv-clouds-loop.mp4\" type=\"video\/mp4\">\n        <!-- <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2021\/01\/wayv-clouds-loop.mp4\" type=\"video\/ogg\"> -->\n        Your browser does not support the video tag.\n    <\/video>\n\n    [\/vc_column_text][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]\n    <video   poster=\"https:\/\/activconsult.com\/wp-content\/uploads\/2021\/01\/menue-flip-wayve-website.jpg\" autoplay muted loop  playsinline class=\"acre-video-wrapper\">\n        <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2021\/01\/menue-flip-wayve-website-1.mov\" type=\"video\/mp4\">\n        <!-- <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2021\/01\/menue-flip-wayve-website-1.mov\" type=\"video\/ogg\"> -->\n        Your browser does not support the video tag.\n    <\/video>\n\n    [\/vc_column_text][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][vc_column_text el_class=&#8221;infoblock&#8221;]<a href=\"https:\/\/www.wayv-tower.de\" target=\"_blank\" rel=\"noopener noreferrer\">www.wayv-tower.de<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4655&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;25px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column width=&#8221;6\/12&#8243;][vc_column_text el_class=&#8221;infoblock&#8221;]<\/p>\n<h2>Digital marketing presentation<\/h2>\n<p><span style=\"font-size: 20px;\">To support the blackolive real estate team in their sales talks, acre developed a digital, animated presentation. WAYV\u2019s architecture and usage concept, its location and environment, as well as the numerous options for office space design are brought to life in the animated browser-based presentation.<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column css=&#8221;.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text]\n    <video   poster=\"https:\/\/activconsult.com\/wp-content\/uploads\/2021\/01\/acre_digitale-praesentation-wayv.jpg\" autoplay muted loop  playsinline class=\"acre-video-wrapper\">\n        <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2021\/01\/acre_digitale-praesentation-wayv.mp4\" type=\"video\/mp4\">\n        <!-- <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2021\/01\/acre_digitale-praesentation-wayv.mp4\" type=\"video\/ogg\"> -->\n        Your browser does not support the video tag.\n    <\/video>\n\n    [\/vc_column_text][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4663&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4665&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;25px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column width=&#8221;5\/12&#8243;][vc_column_text el_class=&#8221;infoblock&#8221;]<\/p>\n<h2><strong>Site hoarding boards and flags <\/strong><\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;6\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4667&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4669&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;4671&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;25px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column width=&#8221;5\/12&#8243;][vc_column_text el_class=&#8221;infoblock&#8221;]<\/p>\n<h2>Give-aways<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;6\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4713&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4703&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;4711&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":4693,"template":"","kategorie":[24],"class_list":["post-4972","projekte","type-projekte","status-publish","has-post-thumbnail","hentry","kategorie-office"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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