{"id":4830,"date":"2021-02-02T19:51:10","date_gmt":"2021-02-02T18:51:10","guid":{"rendered":"https:\/\/activconsult.com\/referenz\/maro\/"},"modified":"2021-02-02T19:53:42","modified_gmt":"2021-02-02T18:53:42","slug":"maro","status":"publish","type":"projekte","link":"https:\/\/activconsult.com\/en\/referenz\/maro\/","title":{"rendered":"MA\u2019RO"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221;][vc_column css=&#8221;.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;4808&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;spaceholder full-width-tablet&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h1>Brand development, retail and gastronomy concept for MA\u2019RO<\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"position-relative readmoretool\"><div class=\"pre-content\">For the centrally located office and commercial building on the corner of Neue Mainzer Stra\u00dfe and Neue Rothofstra\u00dfe in Frankfurt am Main, acre was tasked to develop a brand name and identity, to create a marketing concept as well as a suitable retail and gastronomy concept.<\/p>\n<p>The building with its expressive architecture in Frankfurt\u2019s Opernquartier offers offices on approx. 8,500sqm as well as retail and gastronomy space on approx. 3,700sqm. <span class=\"rest-content\">With the elegant artificial name MARO, acre paid tribute to the two central streets, Neue Mainzer Stra\u00dfe, and Neue Rothofstra\u00dfe, at whose intersection the new landmark property is located. In order to address the audience in the retail sector, acre created high-quality marketing collateral.<\/p>\n<p>The city centre location adjacent to Goethestra\u00dfe led to the idea of expanding the luxury shopping location with a circular vision within the so-called Opernquartier. Accordingly, acre approached potential tenants from the luxury segment on behalf of the owner and initiated lease negotiations.<\/span><\/div><a class=\"mehrdazu\">Read more<\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;100px&#8221; el_class=&#8221;trenner&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;bottom&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;parameter&#8221;]<\/p>\n<ul>\n<li><strong>Type of project<\/strong><\/li>\n<li>Mixed-use property \/ office and retail<\/li>\n<li><strong>Location<\/strong><\/li>\n<li>Frankfurt am Main<\/li>\n<li><strong>Client<\/strong><\/li>\n<li>Peakside | Gro\u00df &amp; Partner<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;parameter&#8221;]<\/p>\n<ul>\n<li><strong>Disciplines<\/strong><\/li>\n<li>Communication: strategy, positioning, brand name development, brand identity, retail marketing collateral; Retail consulting: concept development, preliminary assessment of potential tenant demand, feasibility analysis, marketing documents<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;image-liste big&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4810&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4829&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;40px&#8221; el_class=&#8221;trenner&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2>Our services in detail<\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li>Positioning of the project development within its urban context<\/li>\n<li>Development of a name and brand (corporate design &amp; corporate identity)<\/li>\n<li>Development of a retail and gastronomy concept incl. supply and disposal<\/li>\n<li>Examination of a circular vision<\/li>\n<li>Development of a utilisation concept with an appropriate tenant mix<\/li>\n<li>Economic feasibility study (rent-roll), rental rates \/ expected turnover<\/li>\n<li>Preparation of marketing documents for retail tenants in the luxury segment<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;40px&#8221; el_class=&#8221;trenner&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;40px&#8221; el_class=&#8221;trenner&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4815&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4817&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;100px&#8221; el_class=&#8221;trenner&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2>Marketing documents<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221; el_class=&#8221;trenner&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4819&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4821&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;20px&#8221; el_class=&#8221;trenner&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4823&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;4827&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;60px&#8221; el_class=&#8221;trenner&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2><a href=\"https:\/\/www.gross-partner.de\/de\/projects\/maro\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.gross-partner.de<\/a><\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":4808,"template":"","kategorie":[29,28,27],"class_list":["post-4830","projekte","type-projekte","status-publish","has-post-thumbnail","hentry","kategorie-lifestyle","kategorie-other","kategorie-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand development, retail and gastronomy concept for MA\u2019RO<\/title>\n<meta name=\"description\" content=\"MA\u2019RO\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/activconsult.com\/en\/referenz\/maro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand development, retail and gastronomy concept for MA\u2019RO\" \/>\n<meta property=\"og:description\" content=\"MA\u2019RO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/activconsult.com\/en\/referenz\/maro\/\" \/>\n<meta property=\"og:site_name\" content=\"acre \u2013 activ consult real estate \u2013 Agentur f\u00fcr Immobilien-Marketing\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-02T18:53:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/activconsult.com\/wp-content\/uploads\/2021\/02\/maro-opernquartier-logo.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/maro\/\",\"url\":\"https:\/\/activconsult.com\/en\/referenz\/maro\/\",\"name\":\"Brand development, retail and gastronomy concept for MA\u2019RO\",\"isPartOf\":{\"@id\":\"https:\/\/activconsult.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/maro\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/maro\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/activconsult.com\/wp-content\/uploads\/2021\/02\/maro-opernquartier-logo.gif\",\"datePublished\":\"2021-02-02T18:51:10+00:00\",\"dateModified\":\"2021-02-02T18:53:42+00:00\",\"description\":\"MA\u2019RO\",\"breadcrumb\":{\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/maro\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/activconsult.com\/en\/referenz\/maro\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/maro\/#primaryimage\",\"url\":\"https:\/\/activconsult.com\/wp-content\/uploads\/2021\/02\/maro-opernquartier-logo.gif\",\"contentUrl\":\"https:\/\/activconsult.com\/wp-content\/uploads\/2021\/02\/maro-opernquartier-logo.gif\",\"width\":1800,\"height\":1200,\"caption\":\"MA-RO Frankfurt am Main\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/maro\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/activconsult.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MA\u2019RO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/activconsult.com\/#website\",\"url\":\"https:\/\/activconsult.com\/\",\"name\":\"acre \u2013 activ consult real estate \u2013 Agentur f\u00fcr Immobilien-Marketing\",\"description\":\"Immobilienmarketing &amp; 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