{"id":4465,"date":"2020-12-02T12:00:38","date_gmt":"2020-12-02T11:00:38","guid":{"rendered":"https:\/\/activconsult.com\/referenz\/niederkasseler-lohweg\/"},"modified":"2020-12-02T15:06:16","modified_gmt":"2020-12-02T14:06:16","slug":"niederkasseler-lohweg","status":"publish","type":"projekte","link":"https:\/\/activconsult.com\/en\/referenz\/niederkasseler-lohweg\/","title":{"rendered":"Niederkasseler Lohweg"},"content":{"rendered":"

[vc_row full_width=”stretch_row”][vc_column css=”.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”4349″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”spaceholder full-width-tablet”][vc_column][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

Showroom & branding
\nfor portfolio property in Dusseldorf<\/h1>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″]

The office building on Niederkasseler Lohweg 181\/183 (NKL) in Dusseldorf is an impressive portfolio property owned by Credit Suisse. In order to provide new stimulus to the marketing of the large-size building in the so-called Seestern office quarter, client Credit Suisse asked acre to develop creative short-term measures, aimed at giving potential tenants a better impression when viewing the spaces on site and enhancing marketing collateral in particular. acre developed a visual language for NKL\u2019s corporate image as well as an interior concept for the showroom on the 2nd floor of the building. Also, the re-design of marketing collateral provided for a coherent brand identity as part of a set of focused marketing measures.<\/span><\/div>mehr lesen<\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”100px” el_class=”trenner”][vc_row_inner equal_height=”yes” content_placement=”bottom”][vc_column_inner width=”1\/2″][vc_column_text el_class=”parameter”]<\/p>\n
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  • Type of project<\/strong><\/li>\n
  • Office building<\/li>\n
  • Location<\/strong><\/li>\n
  • Dusseldorf<\/li>\n
  • Client<\/strong><\/li>\n
  • Credit Suisse<\/li>\n<\/ul>\n

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    • Disciplines<\/strong><\/li>\n
    • Positioning, design concept, showroom design concept, branding\/graphics showroom, letting teaser, floor plans<\/li>\n<\/ul>\n

      [\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”image-liste big” width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column css=”.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”4351″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1559840061843{margin-bottom: 30px !important;}”][vc_column width=”7\/12″][vc_empty_space height=”25px” el_class=”trenner-small”][vc_empty_space height=”25px” el_class=”trenner-small”][vc_empty_space height=”25px” el_class=”trenner-small”][vc_column_text el_class=”infoblock”]<\/p>\n

      Design \/ branding<\/h3>\n

      By choosing the distinctive Separat type we defined a signature project font which combines straight and curved lines and as such reflects the striking form of the NKL building.<\/p>\n

      The colour scheme uses a bright blue and subdued shades of white, black, grey, and beige.[\/vc_column_text][\/vc_column][vc_column width=”5\/12″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_empty_space height=”25px” el_class=”trenner-small”][vc_single_image image=”4359″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”25px” el_class=”trenner-small”][vc_single_image image=”4357″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1559840061843{margin-bottom: 30px !important;}”][vc_column width=”7\/12″][vc_empty_space height=”25px” el_class=”trenner-small”][vc_empty_space height=”25px” el_class=”trenner-small”][vc_empty_space height=”25px” el_class=”trenner-small”][vc_column_text el_class=”infoblock”]<\/p>\n

      Teaser<\/h3>\n

      The concise marketing teaser in the form of a bold presentation conveys the property\u2019s qualities by using new pictures of the building and the showroom. The \u2018Haus von Format\u2019 (building of stature) becomes accessible to potential users by exploring the newly designed floor plans and all relevant in-depth information.[\/vc_column_text][\/vc_column][vc_column width=”5\/12″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column css=”.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”4361″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1559840061843{margin-bottom: 30px !important;}”][vc_column width=”7\/12″][vc_empty_space height=”25px” el_class=”trenner-small”][vc_empty_space height=”25px” el_class=”trenner-small”][vc_empty_space height=”25px” el_class=”trenner-small”][vc_column_text el_class=”infoblock”]<\/p>\n

      Floor plans<\/h3>\n

      [\/vc_column_text][\/vc_column][vc_column width=”5\/12″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_empty_space height=”25px” el_class=”trenner-small”][vc_single_image image=”4363″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”25px” el_class=”trenner-small”][vc_single_image image=”4365″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_single_image image=”4367″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”4369″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column]

      Design is thinking made visual.<\/div>Saul Bass<\/span><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column css=”.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”4371″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1559840061843{margin-bottom: 30px !important;}”][vc_column width=”7\/12″][vc_empty_space height=”25px” el_class=”trenner-small”][vc_empty_space height=”25px” el_class=”trenner-small”][vc_empty_space height=”25px” el_class=”trenner-small”][vc_column_text el_class=”infoblock”]<\/p>\n

      Showroom concept and realisation<\/h3>\n

      To provide a tangible experience of NKL\u2019s qualities and flexibilities to potential users, acre designed a comprehensive showroom concept, including kitchen, open workspaces, welcome lounge, cloakroom as well as a work & play zone for balance and inspiration. The combination of modern furniture, a well-balanced colour scheme based on the project\u2019s brand design an a wall decor comprising brand messages, floor plans and photographs of the building created an appealing integrated concept, which inspired potential users and had a positive impact on the marketing of the spaces.[\/vc_column_text][\/vc_column][vc_column width=”5\/12″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_empty_space height=”25px” el_class=”trenner-small”][vc_column_text]

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      Branding showroom<\/h3>\n

      Various brand messages, typeset prominently using the project font Separat, highlight the brand image of the building and establish a relationship between the showroom\u2019s interior and the building itself.<\/p>\n

      <\/h2>\n

      [\/vc_column_text][\/vc_column][vc_column width=”5\/12″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_empty_space height=”25px” el_class=”trenner-small”][vc_single_image image=”4373″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”25px” el_class=”trenner-small”][vc_single_image image=”4375″ img_size=”full”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":4349,"template":"","kategorie":[24],"class_list":["post-4465","projekte","type-projekte","status-publish","has-post-thumbnail","hentry","kategorie-office"],"acf":[],"yoast_head":"\nNiederkasseler Lohweg - acre \u2013 activ consult real estate \u2013 Agentur f\u00fcr Immobilien-Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/activconsult.com\/en\/referenz\/niederkasseler-lohweg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Niederkasseler Lohweg - acre \u2013 activ consult real estate \u2013 Agentur f\u00fcr Immobilien-Marketing\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=”stretch_row”][vc_column css=”.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”4349″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”spaceholder full-width-tablet”][vc_column][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text] Showroom & branding for portfolio property in Dusseldorf [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”100px” el_class=”trenner”][vc_row_inner equal_height=”yes” content_placement=”bottom”][vc_column_inner width=”1\/2″][vc_column_text el_class=”parameter”] Type of project Office building Location Dusseldorf Client Credit Suisse [\/vc_column_text][vc_column_text el_class=”parameter”] Disciplines Positioning, design concept, showroom design concept, branding\/graphics showroom, letting teaser, floor plans [\/vc_column_text][\/vc_column_inner][vc_column_inner […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/activconsult.com\/en\/referenz\/niederkasseler-lohweg\/\" \/>\n<meta property=\"og:site_name\" content=\"acre \u2013 activ consult real estate \u2013 Agentur f\u00fcr Immobilien-Marketing\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-02T14:06:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/11\/immobilienmarketing-duesseldorf-seestern-bueroquartier-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/niederkasseler-lohweg\/\",\"url\":\"https:\/\/activconsult.com\/en\/referenz\/niederkasseler-lohweg\/\",\"name\":\"Niederkasseler Lohweg - 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