{"id":4291,"date":"2020-09-24T15:21:22","date_gmt":"2020-09-24T13:21:22","guid":{"rendered":"https:\/\/activconsult.com\/referenz\/behome-social-ads-kampagne\/"},"modified":"2021-11-02T15:56:25","modified_gmt":"2021-11-02T14:56:25","slug":"behome-social-ads-kampagne","status":"publish","type":"projekte","link":"https:\/\/activconsult.com\/en\/referenz\/behome-social-ads-kampagne\/","title":{"rendered":"BEHOME Social-Ads-Campaign"},"content":{"rendered":"

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Social-Ads-Kampagne
\nMikrowohnen \u2013 behome<\/h1>\n

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With behome, acres' long-standing customer Revitalis has created a young housing project aimed in particular at students, young professionals and commuters: Furnished micro-apartments, in the middle of Dortmund's popular Kreuzviertel district. To support the rental of the 1- and 2-room apartments, acre developed a customized online marketing concept with a focus on social media. The result was an original ad campaign with text as well as image and animated content, played out on Facebook and Instagram, which perfectly stages the product and emotionally appeals to the target group by means of precise targeting. The success of the measure was monitored during the campaign period and the ads were optimized as needed. The number of rental inquiries was massively increased by the Instagram and Facebook ads.<\/span><\/div>mehr<\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”80px” el_class=”trenner”][vc_row_inner equal_height=”yes” content_placement=”bottom”][vc_column_inner width=”1\/2″][vc_column_text el_class=”parameter”]<\/p>\n
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  • Type of project<\/strong><\/li>\n
  • Online-Marketing<\/li>\n
  • Location<\/strong><\/li>\n
  • Dortmund<\/li>\n
  • Client<\/strong><\/li>\n
  • Revitalis AG<\/li>\n<\/ul>\n

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    • Discipline<\/strong><\/li>\n
    • Facebook Ads, Instagram-Ads und Stories<\/li>\n<\/ul>\n

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      1\u00a0 <\/span><\/strong>DEFINITION KAMPAGNENZIEL<\/b><\/h2>\n

      Ziel
      \n<\/b>Steigerung der Markenbekanntheit und Generierung Conversion \u2013 Anfrage Mietwohnung<\/p>\n

       <\/p>\n

      2<\/strong> ANALYSE<\/b><\/h2>\n

      Wettbewerbsumfeld<\/b><\/p>\n

      Zielgruppe definieren<\/b>
      \n<\/span>Der Fokus wurde auf die Zielgruppe Studenten gelegt, um diese gezielt in Dortmund anzusprechen\u00a0<\/span><\/p>\n

      Keyword-Analyse<\/b><\/p>\n

       <\/p>\n

      3\u00a0 <\/span>ENTWICKLUNG MEDIASTRATEGIE<\/strong><\/h2>\n

      Mediaplanung
      \n<\/b>Zielgruppengenaue Mediastrategie:\u00a0Entscheidung, die Zielgruppe \u00fcber die Kan\u00e4le Facebook und Instagram \u00fcber eine Anzeigenkampagne anzusprechen<\/p>\n

      Redaktionsplanung\u00a0<\/span><\/b><\/p>\n

       <\/p>\n

      4<\/b>\u00a0 <\/b>\u00a0<\/span>CONTENTERSTELLUNG & TARGETING<\/b><\/h2>\n


      \nZielgerichtetes Targeting
      \n<\/b>der Zielgruppe zur Vermeidung von Streuverlusten\u00a0durch Definition und Auswahl geeigneter Parameter wie demografischen und geografischen Daten, Interessen,\u00a0Auslieferungszeitpunkt etc.<\/p>\n

      Generierung Content
      \n<\/b><\/b>Erstellung Text- und Bildinhalten Ads oder Social Media,\u00a0Erstellung von Text- und Bild- sowie Bewegtbildinhalten f\u00fcr Social Ads, die das Produkt ideal inszenieren und kommunizieren, die Zielgruppe emotionalisiert und zu aktivem Handeln auffordert.[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_column_text]

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      5<\/strong> \u00a0KAMPAGNENMANAGEMENT & TRACKING
      \n\u00a0 \u00a0\u00a0<\/span><\/b>Optimierung der Anzeigenkampagne<\/h2>\n

      Einrichtung Trackingtools
      \n<\/b>Einrichtung und Anpassung von Tools wie Google\u00a0Analytics, Google Search Console sowie kanaleigenen Analysetools und Platzierung von Facebook Pixel<\/p>\n

      Targeting
      \n<\/b>Anpassung der Ads w\u00e4hrend des Kampagnenzeitraums, Optimierung der Anzeigen durch \u00c4nderung oder Anpassung der Parameter<\/p>\n


      \n6<\/strong> \u00a0CONTROLLING
      \n\u00a0 <\/span>
      \n<\/b>Performance-Berichte in Form von Datenvisualisierung
      \n<\/strong>Relevante Kennzahlen aus Google Analytics, Google Search Konsole sowie den kanaleigenen Analysetools werden ermittelt und zu einem aussagekr\u00e4ftigen Report zusammengestellt<\/h2>\n

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