{"id":3404,"date":"2020-03-02T16:46:54","date_gmt":"2020-03-02T15:46:54","guid":{"rendered":"https:\/\/activconsult.com\/referenz\/kaufmannshof\/"},"modified":"2020-03-31T13:33:06","modified_gmt":"2020-03-31T11:33:06","slug":"kaufmannshof","status":"publish","type":"projekte","link":"https:\/\/activconsult.com\/en\/referenz\/kaufmannshof\/","title":{"rendered":"Kaufmannshof"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221;][vc_column css=&#8221;.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text]\n    <video   poster=\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/02\/kaufmannshof-acre-branding-Website-clip-fallback.jpg\" autoplay muted loop  playsinline class=\"acre-video-wrapper\">\n        <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/02\/Komp-1.mp4\" type=\"video\/mp4\">\n        <!-- <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/02\/Komp-1.mp4\" type=\"video\/ogg\"> -->\n        Your browser does not support the video tag.\n    <\/video>\n\n    [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;spaceholder full-width-tablet&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h1>Brand development<br \/>\nKaufmannshof<\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"position-relative readmoretool\"><div class=\"pre-content\">acre realises the brand development for the Kaufmannshof at Zollhafen Mainz and positions the ensemble as an emotional lifestyle product at the harbour. In a pitch, we prevailed with our concept for the Kaufmannshof and defined a language and visuality that takes up the tradition of the historical Kaufmannshof and brings it into the present. <span class=\"rest-content\">The Kaufmannshof in Mainz is 360\u00b0 surrounded by water due to its canals and its location at the harbour basin. The focus of the brand development for the property was on creating an emotional brand. The curved letters of the logo thematise the flowing of the water and the anchor symbol recalls the tradition of the Kaufmannshof. Together with lively and contrasting colours and the special serif, they form the cornerstones of the brand.<\/span><\/div><a class=\"mehrdazu\">read more<\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;bottom&#8221; disable_element=&#8221;yes&#8221;][vc_column_inner el_class=&#8221;show-mobile&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_single_image image=&#8221;2309&#8243; img_size=&#8221;520&#215;192&#8243; alignment=&#8221;right&#8221; el_class=&#8221;max-w-45&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;bottom&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;parameter&#8221;]<\/p>\n<ul>\n<li><strong>Type of project<\/strong><\/li>\n<li>Residential, office, retail<\/li>\n<li><strong>Location<\/strong><\/li>\n<li>Zollhafen Mainz<\/li>\n<li><strong>Client<\/strong><\/li>\n<li>CA Immo &amp; UBM Development<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;parameter&#8221;]<\/p>\n<ul>\n<li><strong>Disciplines<\/strong><\/li>\n<li>Strategy, positioning, naming, brand development, teaser, flyer, website, SEO, supervision renderings<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;image-liste big&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;2309&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column css=&#8221;.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;3276&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3295&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3258&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3254&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3274&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column css=&#8221;.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;3262&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column width=&#8221;3\/12&#8243;][\/vc_column][vc_column width=&#8221;8\/12&#8243;][vc_column_text el_class=&#8221;infoblock&#8221;]The brand development Kaufmannshof found its first applications with the aim of marketing in the tools teaser and landingpage \/ website. The striking brand on the cover of the teaser was refined with relief varnish to match the theme. The teaser tells the story of the modern office and living concept that is being realised at Kaufmannshof. In order to visually and invitingly tell the variety that the building unites, we developed the idea of a concept image that shows an &#8220;open&#8221; section through the building. In this way, the versatility and smartness of the property is conveyed at a glance.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column css=&#8221;.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;3266&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3271&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3270&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column css=&#8221;.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;3264&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column css=&#8221;.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;3268&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column]<div class=\"position-relative qoutetooltool\"><div class=\"zitat\">Home between canals &amp; port.<\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column css=&#8221;.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;3256&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-medium&#8221;][vc_column][vc_single_image image=&#8221;3284&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column width=&#8221;3\/12&#8243;][\/vc_column][vc_column width=&#8221;8\/12&#8243;][vc_column_text el_class=&#8221;infoblock&#8221;]In the first phase of marketing the Kaufmannshof website was to be realised as a pure landing page. The most important information about the project should be available online in a visually appealing way. The integration of moving images, an animated presentation of the building section, basic search engine optimization and a responsive presentation across all devices were also part of the task.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1559840061843{margin-bottom: 30px !important;}&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_column_text el_class=&#8221;sub-headline&#8221;]<a href=\"https:\/\/www.kaufmannshof-mainz.de\/\">Website kaufmannshof<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3280&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3293&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_single_image image=&#8221;3282&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_single_image image=&#8221;3260&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;45px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 28px;\"><strong><a href=\"https:\/\/www.kaufmannshof-mainz.de\/\">kaufmannshof-mainz.de<\/a><\/strong><\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":3266,"template":"","kategorie":[25,24],"class_list":["post-3404","projekte","type-projekte","status-publish","has-post-thumbnail","hentry","kategorie-wohnen","kategorie-office"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand development for the Kaufmannshof at Mainz Zollhafen<\/title>\n<meta name=\"description\" content=\"For the office and residential project of CA Immo and UBM at Zollhafen Mainz, acre is staging work and living by the water with its brand development.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/activconsult.com\/en\/referenz\/kaufmannshof\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand development for the Kaufmannshof at Mainz Zollhafen\" \/>\n<meta property=\"og:description\" content=\"For the office and residential project of CA Immo and UBM at Zollhafen Mainz, acre is staging work and living by the water with its brand development.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/activconsult.com\/en\/referenz\/kaufmannshof\/\" \/>\n<meta property=\"og:site_name\" content=\"acre \u2013 activ consult real estate \u2013 Agentur f\u00fcr Immobilien-Marketing\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-31T11:33:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/02\/kaufmannshof-acre-branding-teaser-Cover-Detail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/kaufmannshof\/\",\"url\":\"https:\/\/activconsult.com\/en\/referenz\/kaufmannshof\/\",\"name\":\"Brand development for the Kaufmannshof at Mainz Zollhafen\",\"isPartOf\":{\"@id\":\"https:\/\/activconsult.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/kaufmannshof\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/kaufmannshof\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/02\/kaufmannshof-acre-branding-teaser-Cover-Detail.jpg\",\"datePublished\":\"2020-03-02T15:46:54+00:00\",\"dateModified\":\"2020-03-31T11:33:06+00:00\",\"description\":\"For the office and residential project of CA Immo and UBM at Zollhafen Mainz, acre is staging work and living by the water with its brand development.\",\"breadcrumb\":{\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/kaufmannshof\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/activconsult.com\/en\/referenz\/kaufmannshof\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/kaufmannshof\/#primaryimage\",\"url\":\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/02\/kaufmannshof-acre-branding-teaser-Cover-Detail.jpg\",\"contentUrl\":\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/02\/kaufmannshof-acre-branding-teaser-Cover-Detail.jpg\",\"width\":1800,\"height\":1200,\"caption\":\"Brand development Kaufmannshof Teaser Close-Up-Cover\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/kaufmannshof\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/activconsult.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kaufmannshof\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/activconsult.com\/#website\",\"url\":\"https:\/\/activconsult.com\/\",\"name\":\"acre \u2013 activ consult real estate \u2013 Agentur f\u00fcr Immobilien-Marketing\",\"description\":\"Immobilienmarketing &amp; 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