{"id":3137,"date":"2020-02-17T15:37:46","date_gmt":"2020-02-17T14:37:46","guid":{"rendered":"https:\/\/activconsult.com\/referenz\/friedrich\/"},"modified":"2020-03-26T11:37:56","modified_gmt":"2020-03-26T10:37:56","slug":"friedrich","status":"publish","type":"projekte","link":"https:\/\/activconsult.com\/en\/referenz\/friedrich\/","title":{"rendered":"Friedrich"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221;][vc_column css=&#8221;.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;3010&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;spaceholder full-width-tablet&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h1>Friedrich<\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"position-relative readmoretool\"><div class=\"pre-content\">Brand development for a high-quality apartment building<\/p>\n<p>In Frankfurt's West End, project developer FGI realized the high-quality Friedrich residential building. FGI engaged the real estate marketing agency acre for the development of the brand and the entire brand appearance. The elegant multi-family house, which in its architectural language ties in with the timeless old buildings and city villas of Frankfurt's residential district, was to be positioned as a particularly high-quality product. <span class=\"rest-content\"><\/span><\/div><a class=\"mehrdazu\"><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;100px&#8221; el_class=&#8221;trenner&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;bottom&#8221; disable_element=&#8221;yes&#8221;][vc_column_inner el_class=&#8221;show-mobile&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_single_image image=&#8221;789&#8243; img_size=&#8221;520&#215;192&#8243; alignment=&#8221;right&#8221; el_class=&#8221;max-w-45&#8243;]<div class=\"bbsm-empty-space  \" style=\"height :32px;width :;\" ><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;bottom&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;parameter&#8221;]<\/p>\n<ul>\n<li><strong>Type of project<\/strong><\/li>\n<li>Living<\/li>\n<li><strong>Location<\/strong><\/li>\n<li>Frankfurt \/ Main<\/li>\n<li><strong>Client<\/strong><\/li>\n<li>FGI<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;parameter&#8221;]<\/p>\n<ul>\n<li><strong>Disciplines<\/strong><\/li>\n<li>Positioning, name development, brand development, logo, corporate design, mailing, brochure, construction fence, construction sign, floor plans, packaging, give away, showroom, newsletter, neighbourhood communication<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;image-liste big&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-medium&#8221;][vc_column][vc_single_image image=&#8221;3028&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1559840061843{margin-bottom: 30px !important;}&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_column_text el_class=&#8221;sub-headline&#8221;]Brand and corporate design[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3038&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][vc_single_image image=&#8221;3056&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3072&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-medium&#8221;][vc_column][vc_single_image image=&#8221;3018&#8243; img_size=&#8221;full&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text][\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;]<div class=\"position-relative readmoretool\"><div class=\"pre-content\">The focus in the development of the brand was to create a distinctive visual language that refers to a selective, cosmopolitan taste of the developer as well as the new residents. The brand name is derived from the address and forms the centre of a brand world rich in colour and form. <span class=\"rest-content\"> A variety of patterns, which are derived as free interpretations from the architecture of the building, form the foundation of Friedrich's appearance. The patterns are individual and each one is assigned to an apartment. The basic colours are a rich brown and a tinted orange.<\/span><\/div><a class=\"mehrdazu\">mehr<\/a><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1559840061843{margin-bottom: 30px !important;}&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_column_text el_class=&#8221;sub-headline&#8221;]Individual customer mailing[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-medium&#8221;][vc_column][vc_single_image image=&#8221;3032&#8243; img_size=&#8221;full&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text][\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;]<div class=\"position-relative readmoretool\"><div class=\"pre-content\"><\/p>\n<p>acre translated the desire for a special first contact of potential buyers with the product Friedrichstra\u00dfe 39 into a personal letter mailing. Elegant cards made of high-quality uncoated paper, on the backs of which the various patterns were printed in special colours, formed the core of a handwritten letter from the broker. <span class=\"rest-content\"><\/span><\/div><a class=\"mehrdazu\"><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1559840061843{margin-bottom: 30px !important;}&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_column_text el_class=&#8221;sub-headline&#8221;]Brochure[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3064&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][vc_single_image image=&#8221;3054&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][vc_single_image image=&#8221;3036&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3034&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][vc_single_image image=&#8221;3042&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][vc_single_image image=&#8221;3062&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column]<div class=\"position-relative qoutetooltool\"><div class=\"zitat\">A SPECIAL LIFE.<\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-medium&#8221;][vc_column][vc_single_image image=&#8221;3020&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-medium&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text][\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;]<div class=\"position-relative readmoretool\"><div class=\"pre-content\">The sales brochure was implemented in two versions. On the one hand in a handy format for distribution to potential buyers. Here, too, high-quality uncoated paper and special colours were used, as well as the swiss brochure as a binding to emphasise the manufactory idea of the project development. <span class=\"rest-content\">A second, oversized version was produced by acre for use in the Friedrich showroom, to present the visualizations of the residential building and the entire world of Friedrich in a particularly impressive way.<\/span><\/div><a class=\"mehrdazu\">mehr<\/a><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1559840061843{margin-bottom: 30px !important;}&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_column_text el_class=&#8221;sub-headline&#8221;]Showroom, floor plans, penthouse marketing[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-medium&#8221;][vc_column][vc_single_image image=&#8221;3026&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-medium&#8221;][vc_column][vc_single_image image=&#8221;3012&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3030&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3044&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][vc_single_image image=&#8221;3046&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1559840061843{margin-bottom: 30px !important;}&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_column_text el_class=&#8221;sub-headline&#8221;]Penthouse Folder[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3048&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][vc_single_image image=&#8221;3040&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3066&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-medium&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text][\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;]<div class=\"position-relative readmoretool\"><div class=\"pre-content\">The Showroom Friedrich was set up especially for the sales talks. In cooperation with Morgen Interiors, acre developed the use and furnishing concept for the sales room. In addition to the well-tempered furnishings, special highlights were the elaborately designed floor plans in elegant packaging and 19 hand-made enamel signs. They were printed with the Friedrich patterns and each sign found its place as inlay next to the entrance door after the purchase and completion of the building. <span class=\"rest-content\"><\/span><\/div><a class=\"mehrdazu\"><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1559840061843{margin-bottom: 30px !important;}&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_column_text el_class=&#8221;sub-headline&#8221;]Newsletter[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3050&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][vc_single_image image=&#8221;3052&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3068&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-medium&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text][\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;]<div class=\"position-relative readmoretool\"><div class=\"pre-content\">In order to positively promote communication with the neighborhood during the construction phase of the project and to proactively inform all residents regularly about the progress and possible restrictions, acre developed a print newsletter tool. The newsletter was produced at regular intervals and distributed to all neighbors and multipliers, thus preventing potential complaints and optimizing the flow of information. <span class=\"rest-content\"><\/span><\/div><a class=\"mehrdazu\"><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1559840061843{margin-bottom: 30px !important;}&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_column_text el_class=&#8221;sub-headline&#8221;]Construction fence[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3060&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3058&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; 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