{"id":2337,"date":"2020-01-20T17:28:56","date_gmt":"2020-01-20T16:28:56","guid":{"rendered":"https:\/\/activconsult.com\/referenz\/nextower\/"},"modified":"2023-02-21T13:37:12","modified_gmt":"2023-02-21T12:37:12","slug":"nextower","status":"publish","type":"projekte","link":"https:\/\/activconsult.com\/en\/referenz\/nextower\/","title":{"rendered":"Nextower"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221;][vc_column css=&#8221;.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;2236&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;spaceholder full-width-tablet&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h1>Nextower \u2013 Benefit your life.<\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"position-relative readmoretool\"><div class=\"pre-content\">The letting prospects for the office tower in the center of downtown Frankfurt were positive during the construction phase: Despite the financial crisis, a third of the rental space was already rented to a major tenant. But this tenant never moved in. When acre won the competition for a comprehensive marketing offensive, we started with a challenging starting point. <span class=\"rest-content\">Based on a comprehensive analysis, the marketing campaign focused on clear positioning and consistent target group orientation. With the cross over mix of illumination, website, brochure, teaser, iPad presentation, hoarding, megabanner, giveaways and image film, the multi-stage campaign successfully led potential tenants to the spaces and to rentals.<\/span><\/div><a class=\"mehrdazu\">mehr<\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;100px&#8221; el_class=&#8221;trenner&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;bottom&#8221;][vc_column_inner el_class=&#8221;show-mobile&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_single_image image=&#8221;2313&#8243; img_size=&#8221;520&#215;192&#8243; alignment=&#8221;right&#8221; el_class=&#8221;max-w-45&#8243;]<div class=\"bbsm-empty-space  \" style=\"height :32px;width :;\" ><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;bottom&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;parameter&#8221;]<\/p>\n<ul>\n<li><strong>Type of project<\/strong><\/li>\n<li>Office Tower<\/li>\n<li><strong>Location<\/strong><\/li>\n<li>Frankfurt am Main<\/li>\n<li><strong>Clients<\/strong><\/li>\n<li>MAB Deutschland | DWS Real Estate GmbH<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;parameter&#8221;]<\/p>\n<ul>\n<li><strong>Disciplines<\/strong><\/li>\n<li>Naming, branding, logo, corporate identity, imagery, illumination, floorplans, flyer, brochure, App, website, PR, signage, tenant relation events, give aways, participation Luminale, hoarding, mega banner<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;image-liste big&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;2313&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_single_image image=&#8221;2260&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2296&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2264&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][vc_single_image image=&#8221;2272&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_single_image image=&#8221;2268&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column width=&#8221;5\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243;][vc_column_text el_class=&#8221;infoblock&#8221;]The multi-stage campaign initially drew attention to the tower (pre-launch). The illumination of the Unicode character (U + 2318), which was to become the striking logo of the high-rise building, attracted a lot of attention even before the official launch of the new brand. It was accompanied by its own website.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1559840061843{margin-bottom: 30px !important;}&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_column_text el_class=&#8221;sub-headline&#8221;]Marketing documents print[\/vc_column_text][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2284&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][vc_single_image image=&#8221;2286&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2298&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1559840061843{margin-bottom: 30px !important;}&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_column_text el_class=&#8221;sub-headline&#8221;]App for marketing[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2256&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2266&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][vc_single_image image=&#8221;2270&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column width=&#8221;5\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243;][vc_column_text el_class=&#8221;infoblock&#8221;]In the concise appearance, the topics of urbanity and networking, connection, work-life balance and inspiration became key subjects. An unusually intimate, emotional visual language as well as the name NEXTOWER (Ne I xus, der; Latin for context, connection) were the basis for the core messages. A selected choice of materials and finishes made the marketing book and teaser haptically appealing.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1559840061843{margin-bottom: 30px !important;}&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_column_text el_class=&#8221;sub-headline&#8221;]Corporate Video \u2013 I am here![\/vc_column_text][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column width=&#8221;5\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243;][vc_column_text el_class=&#8221;infoblock&#8221;]The image film takes potential tenants into the world of NEXTOWER. It weaves four different stories into an overall aesthetic composition and uses the themes of architecture, urbanity, life and work as transmitters of the main message of the film: The NEXTOWER is here![\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1559840061843{margin-bottom: 30px !important;}&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_column_text el_class=&#8221;sub-headline&#8221;]<\/p>\n<p style=\"text-align: left;\">Construction fence<\/p>\n<div><\/div>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_single_image image=&#8221;2258&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][vc_single_image image=&#8221;2238&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][vc_single_image image=&#8221;2240&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column]<div class=\"position-relative qoutetooltool\"><div class=\"zitat\">NEXTOWER became the next place of interest in Frankfurt.<\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column][vc_column_text]    <div class=\"slider-pro\" id=\"ref-slider\">\n        <div class=\"sp-slides\">\n\n                                                                                                <div class=\"sp-slide\">\n                                    <img decoding=\"async\" src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/01\/luminale-acre-nextower-schattenspiel.jpg\" alt=\"\" class=\"sp-image\">\n                                <\/div>\n                                                            <div class=\"sp-slide\">\n                                    <img decoding=\"async\" src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/01\/luminale-acre-nextower.jpg\" alt=\"\" class=\"sp-image\">\n                                <\/div>\n                                                            <div class=\"sp-slide\">\n                                    <img decoding=\"async\" src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/01\/luminale-marketing-nextower-acre.jpg\" alt=\"\" class=\"sp-image\">\n                                <\/div>\n                                                            <div class=\"sp-slide\">\n                                    <img decoding=\"async\" src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/01\/marketing-luminale-nextower-acre.jpg\" alt=\"\" class=\"sp-image\">\n                                <\/div>\n                                                                        \n        <\/div>\n    <\/div>\n    [\/vc_column_text][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column width=&#8221;5\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243;][vc_column_text el_class=&#8221;infoblock&#8221;]The participation at Luminale 2016 with the bunny sw concept in collaboration with <a href=\"https:\/\/www.soundsofsilence.de\">soundsofsilence.de<\/a> made NEXTOWER a favorite to the public.<\/p>\n<p>Overall, the NEXTOWER marketing campaign received three awards &#8211; the Immobilienmarketing Award, the European Property Award for Best Development Marketing Europe and the European Property Award for Best Development Marketing Germany.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1559840061843{margin-bottom: 30px !important;}&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_column_text el_class=&#8221;sub-headline&#8221;]Signage and Marketing suite[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2242&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][vc_single_image image=&#8221;2248&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2254&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1559840061843{margin-bottom: 30px !important;}&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_column_text el_class=&#8221;sub-headline&#8221;]Tenant relation event[\/vc_column_text][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-medium&#8221;][vc_column][vc_single_image image=&#8221;2305&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":2311,"template":"","kategorie":[24],"class_list":["post-2337","projekte","type-projekte","status-publish","has-post-thumbnail","hentry","kategorie-office"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NEXTOWER \u2013 triple-award-winning real estate marketing campaign<\/title>\n<meta name=\"description\" content=\"acre positioned the NEXTOWER with two successful campaigns in the international Frankfurt office-tower market and promotes the full letting of the striking tower.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/activconsult.com\/en\/referenz\/nextower\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NEXTOWER \u2013 triple-award-winning real estate marketing campaign\" \/>\n<meta property=\"og:description\" content=\"acre positioned the NEXTOWER with two successful campaigns in the international Frankfurt office-tower market and promotes the full letting of the striking tower.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/activconsult.com\/en\/referenz\/nextower\/\" \/>\n<meta property=\"og:site_name\" content=\"acre \u2013 activ consult real estate \u2013 Agentur f\u00fcr Immobilien-Marketing\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-21T12:37:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/01\/acre-nextower-frankfurt-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/nextower\/\",\"url\":\"https:\/\/activconsult.com\/en\/referenz\/nextower\/\",\"name\":\"NEXTOWER \u2013 triple-award-winning real estate marketing campaign\",\"isPartOf\":{\"@id\":\"https:\/\/activconsult.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/nextower\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/nextower\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/01\/acre-nextower-frankfurt-2.jpg\",\"datePublished\":\"2020-01-20T16:28:56+00:00\",\"dateModified\":\"2023-02-21T12:37:12+00:00\",\"description\":\"acre positioned the NEXTOWER with two successful campaigns in the international Frankfurt office-tower market and promotes the full letting of the striking tower.\",\"breadcrumb\":{\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/nextower\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/activconsult.com\/en\/referenz\/nextower\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/nextower\/#primaryimage\",\"url\":\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/01\/acre-nextower-frankfurt-2.jpg\",\"contentUrl\":\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/01\/acre-nextower-frankfurt-2.jpg\",\"width\":1800,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/nextower\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/activconsult.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nextower\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/activconsult.com\/#website\",\"url\":\"https:\/\/activconsult.com\/\",\"name\":\"acre \u2013 activ consult real estate \u2013 Agentur f\u00fcr Immobilien-Marketing\",\"description\":\"Immobilienmarketing &amp; 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