{"id":2336,"date":"2020-08-17T10:47:06","date_gmt":"2020-08-17T08:47:06","guid":{"rendered":"https:\/\/activconsult.com\/referenz\/behome\/"},"modified":"2020-09-24T15:19:34","modified_gmt":"2020-09-24T13:19:34","slug":"behome","status":"publish","type":"projekte","link":"https:\/\/activconsult.com\/en\/referenz\/behome\/","title":{"rendered":"behome"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221;][vc_column css=&#8221;.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;2315&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;spaceholder full-width-tablet&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h1>behome<br \/>\nMicro apartments Dortmund.<\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"position-relative readmoretool\"><div class=\"pre-content\">Our longstanding client, project developer Revitalis from Hamburg, is implementing his first micro apartment concept in Dortmund. He commissioned us to develop the brand and brand identity with the aim of successfully renting the apartments, which come on the market in three size categories and equipment variants. <span class=\"rest-content\">After careful target group analysis, scanning of the growing micro-apartment market and detailed product briefing by our client, acre developed the name and positioning behome, which summed up the need of a mobile and flexible target group to be, at least temporarily, at home.<\/span><\/div><a class=\"mehrdazu\">more<\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;5px&#8221; el_class=&#8221;trenner&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;bottom&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;parameter&#8221;]<\/p>\n<ul>\n<li><strong>Type of project<\/strong><\/li>\n<li>Micropartments<\/li>\n<li><strong>Location<\/strong><\/li>\n<li>Dortmund<\/li>\n<li><strong>Client<\/strong><\/li>\n<li>Revitalis Real Estate AG<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;parameter&#8221;]<\/p>\n<ul>\n<li><strong>Disciplines<\/strong><\/li>\n<li>Naming, branding, logo, corporate identity, trademark registration, imagery, floorplans, flyer, website, eventmanagement, hoarding, poster, banner<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;image-liste big&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;2309&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2201&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2207&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2199&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2292&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-medium&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text][\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;7\/12&#8243;]<div class=\"position-relative readmoretool\"><div class=\"pre-content\">The brand<br \/>\nBehome meets its target group of students, trainees, career starters and commuters with a positive and lively appearance. The chosen corporate font Neue Kabel enables a strong brand personality. The initials B and H form the appropriate symbol for the new \u201cfavorite place\u201d of the target group. <span class=\"rest-content\">Key brand attributes such as friendliness and communication skills are conveyed by the color concept, evolving around a sunny yellow center. Ocher, anthracite and shades of gray convey comfort and a modern sense of style.<\/span><\/div><a class=\"mehrdazu\">mehr<\/a><\/div>[vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_column_text][\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;7\/12&#8243;]<div class=\"position-relative readmoretool\"><div class=\"pre-content\">Image concept<br \/>\nBehome's brand appearance includes an image concept that captures and reflects the target group in their lifestyle. The portraits show an international user group looking for uncomplicated, aesthetically appealing micro apartments in which they can feel comfortable. <span class=\"rest-content\"><\/span><\/div><a class=\"mehrdazu\"><\/a><\/div>[vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][\/vc_row_inner][vc_single_image image=&#8221;2303&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-medium&#8221;][vc_column][vc_single_image image=&#8221;2220&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column width=&#8221;4\/12&#8243;][\/vc_column][vc_column width=&#8221;7\/12&#8243;][vc_column_text el_class=&#8221;infoblock&#8221;]<br \/>\nSearch engine optimized website<\/p>\n<p>As a central marketing channel, the bilingual, responsive website was created in WordPress. The CMS allows to expand the site at any time. Also, the client has the opportunity to make editorial changes independently. A high ranking could be achieved through targeted search engine optimization of the page with keywords individually tailored to the target groups.[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-medium&#8221;][vc_column][vc_single_image image=&#8221;2222&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2191&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][vc_single_image image=&#8221;2197&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2193&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][vc_single_image image=&#8221;2195&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column]<div class=\"position-relative qoutetooltool\"><div class=\"zitat\">\u201eBehome's brand identity understands the needs and the lifestyle of our young, flexible target group. And that's exactly why it works so well.\u201c<\/div><span class=\"qoute-author\">Thomas Cromm, chairman, Revitalis<\/span><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-medium&#8221;][vc_column][vc_single_image image=&#8221;2215&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2185&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2189&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-medium&#8221;][vc_column][vc_single_image image=&#8221;2213&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column][vc_column_text]    <div class=\"slider-pro\" id=\"ref-slider\">\n        <div class=\"sp-slides\">\n\n                                                                                                <div class=\"sp-slide\">\n                                    <img decoding=\"async\" src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/01\/behome-Marke-Microwohnen-Flyer-Cover.jpg\" alt=\"\" class=\"sp-image\">\n                                <\/div>\n                                                            <div class=\"sp-slide\">\n                                    <img decoding=\"async\" src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/01\/behome-Marke-Microwohnen-Flyer-highlights01.jpg\" alt=\"\" class=\"sp-image\">\n                                <\/div>\n                                                            <div class=\"sp-slide\">\n                                    <img decoding=\"async\" src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/01\/behome-Marke-Microwohnen-Flyer-highlights02.jpg\" alt=\"\" class=\"sp-image\">\n                                <\/div>\n                                                                        \n        <\/div>\n    <\/div>\n    [\/vc_column_text][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1559840061843{margin-bottom: 30px !important;}&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_column_text el_class=&#8221;sub-headline&#8221;]Behome be visible \u2013 outdoor advertising[\/vc_column_text][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_single_image image=&#8221;2209&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2187&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2183&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_single_image image=&#8221;2288&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1559840061843{margin-bottom: 30px !important;}&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_column_text el_class=&#8221;sub-headline&#8221;]It was a pleasure for us \u2013 eventmanagement[\/vc_column_text][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2203&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2205&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2307&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2290&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/behome-dortmund.de\/\"><strong><span style=\"font-size: 28px;\">behome-dortmund.de<\/span><\/strong><\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":2217,"template":"","kategorie":[25],"class_list":["post-2336","projekte","type-projekte","status-publish","has-post-thumbnail","hentry","kategorie-wohnen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>behome \u2013 brand development for micro apartements<\/title>\n<meta name=\"description\" content=\"Naming, branding, logo, corporate identity, trademark registration, imagery, floorplans, flyer, website, eventmanagement, hoarding, poster, banner\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/activconsult.com\/en\/referenz\/behome\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"behome \u2013 brand development for micro apartements\" \/>\n<meta property=\"og:description\" content=\"Naming, branding, logo, corporate identity, trademark registration, imagery, floorplans, flyer, website, eventmanagement, hoarding, poster, banner\" \/>\n<meta property=\"og:url\" content=\"https:\/\/activconsult.com\/en\/referenz\/behome\/\" \/>\n<meta property=\"og:site_name\" content=\"acre \u2013 activ consult real estate \u2013 Agentur f\u00fcr Immobilien-Marketing\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-24T13:19:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/01\/behome-Mikroapartments-Poster-ooh.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/behome\/\",\"url\":\"https:\/\/activconsult.com\/en\/referenz\/behome\/\",\"name\":\"behome \u2013 brand development for micro apartements\",\"isPartOf\":{\"@id\":\"https:\/\/activconsult.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/behome\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/behome\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/01\/behome-Mikroapartments-Poster-ooh.jpg\",\"datePublished\":\"2020-08-17T08:47:06+00:00\",\"dateModified\":\"2020-09-24T13:19:34+00:00\",\"description\":\"Naming, branding, logo, corporate identity, trademark registration, imagery, floorplans, flyer, website, eventmanagement, hoarding, poster, banner\",\"breadcrumb\":{\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/behome\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/activconsult.com\/en\/referenz\/behome\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/behome\/#primaryimage\",\"url\":\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/01\/behome-Mikroapartments-Poster-ooh.jpg\",\"contentUrl\":\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/01\/behome-Mikroapartments-Poster-ooh.jpg\",\"width\":1800,\"height\":1200,\"caption\":\"behome - Markenentwicklung Mikroapartments Poster\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/behome\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/activconsult.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"behome\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/activconsult.com\/#website\",\"url\":\"https:\/\/activconsult.com\/\",\"name\":\"acre \u2013 activ consult real estate \u2013 Agentur f\u00fcr Immobilien-Marketing\",\"description\":\"Immobilienmarketing &amp; 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