{"id":2181,"date":"2020-01-16T18:19:34","date_gmt":"2020-01-16T17:19:34","guid":{"rendered":"https:\/\/activconsult.com\/referenz\/frieda\/"},"modified":"2020-03-26T11:35:53","modified_gmt":"2020-03-26T10:35:53","slug":"frieda","status":"publish","type":"projekte","link":"https:\/\/activconsult.com\/en\/referenz\/frieda\/","title":{"rendered":"Frieda"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221;][vc_column css=&#8221;.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;2073&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;spaceholder full-width-tablet&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h1>Frieda<br \/>\nMore than living. Home<\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"position-relative readmoretool\"><div class=\"pre-content\">FRIEDA is a residential ensemble in Friedberg-Fauerbach, that, in terms of urban planning and architecture is inspired by the historic center of the city district. Six houses, embedded in a harmonious landscape design, refer to the village structure of Fauerbach and offer modern condominiums with high-quality equipment and free space to meet outside. <span class=\"rest-content\">Project developer Fischer Smits &amp; Coll. from Eschborn commissioned acre with the positioning of the residential ensemble and the implementation of a targeted mix of measures with the aim of marketing and positive image building.<\/span><\/div><a class=\"mehrdazu\">more<\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;100px&#8221; el_class=&#8221;trenner&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;bottom&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;parameter&#8221;]<\/p>\n<ul>\n<li><strong>Type of project<\/strong><\/li>\n<li>Residential<\/li>\n<li><strong>Location<\/strong><\/li>\n<li>Friedberg<\/li>\n<li><strong>Client<\/strong><\/li>\n<li>Fischer Smits &amp; Coll. GmbH<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;parameter&#8221;]<\/p>\n<ul>\n<li><strong>Disciplines<\/strong><\/li>\n<li>Naming, branding, logo, corporate identity, imagery, supervision renderings, floorplans, brochure, website, PR, construction sign<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;image-liste big&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_single_image image=&#8221;2113&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2087&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2083&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2097&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][vc_single_image image=&#8221;2095&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2077&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column width=&#8221;5\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;]<div class=\"position-relative readmoretool\"><div class=\"pre-content\">With the name FRIEDA, acre relied on the identification of potential users with their hometown. The target was to develop an authentic brand that conveys the advantages of a small, green, livable neighborhood, which offers a wide variety of apartment sizes ranging from ... to ... sqm and thereby attracts heterogeneous target groups, largely coming from Friedberg or the nearby surrounding. The price structure of the condominiums required the strategic positioning and design of the brand appearance to keep a distance from the luxury segment, at the same time the value and the new qualities of the project should be communicated. <span class=\"rest-content\"><\/span><\/div><a class=\"mehrdazu\"><\/a><\/div>[vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_single_image image=&#8221;2117&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2079&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2081&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column]<div class=\"position-relative qoutetooltool\"><div class=\"zitat\"><\/div><span class=\"qoute-author\">Juliane Fischer, Gesch\u00e4ftsf\u00fchrerin Fischer Smits &amp; Coll.<\/span><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column][vc_column_text]    <div class=\"slider-pro\" id=\"ref-slider\">\n        <div class=\"sp-slides\">\n\n                                                                                                <div class=\"sp-slide\">\n                                    <img decoding=\"async\" src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/01\/acre-frieda-friedberg-cover.jpg\" alt=\"\" class=\"sp-image\">\n                                <\/div>\n                                                            <div class=\"sp-slide\">\n                                    <img decoding=\"async\" src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/01\/acre-grundrisse-frieda-.jpg\" alt=\"\" class=\"sp-image\">\n                                <\/div>\n                                                            <div class=\"sp-slide\">\n                                    <img decoding=\"async\" src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/01\/frieda-positionierung-acre.jpg\" alt=\"\" class=\"sp-image\">\n                                <\/div>\n                                                            <div class=\"sp-slide\">\n                                    <img decoding=\"async\" src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/01\/frieda-immobilienmarketing-activconsult.jpg\" alt=\"\" class=\"sp-image\">\n                                <\/div>\n                                                                        \n        <\/div>\n    <\/div>\n    [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column width=&#8221;5\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;]<div class=\"position-relative readmoretool\"><div class=\"pre-content\">FRIEDA's appearance includes a responsive marketing website, the development of an appealing image concept, floor plans and a brochure. The distinctive FRIEDA house logo combines the initial letter F with the simplified outline of a simple residential house. For the cover of the brochure, signet and claim were largely embossed in white on the sandcoloured Colourplan paper to cite the facade colors of the architecture. The offset printing on 100% recycled paper ensured naturalness, pleasant understatement and ecofriendliness in the print product. <span class=\"rest-content\"><\/span><\/div><a class=\"mehrdazu\"><\/a><\/div>[\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2093&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][vc_single_image image=&#8221;2089&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]\n    <video   poster=\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/01\/2001001_acre_Website_video_Fallback-image_Frieda-1.jpg\" autoplay muted loop  playsinline class=\"acre-video-wrapper\">\n        <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/01\/200110_acre_Website_scroll-video_frieda.mp4\" type=\"video\/mp4\">\n        <!-- <source src=\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/01\/200110_acre_Website_scroll-video_frieda.mp4\" type=\"video\/ogg\"> -->\n        Your browser does not support the video tag.\n    <\/video>\n\n    [\/vc_column_text][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][vc_single_image image=&#8221;2091&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1559840061843{margin-bottom: 30px !important;}&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_column_text el_class=&#8221;sub-headline&#8221;]floor plans[\/vc_column_text][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-medium&#8221;][vc_column][vc_single_image image=&#8221;2069&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1559840061843{margin-bottom: 30px !important;}&#8221;][vc_column width=&#8221;7\/12&#8243;][vc_column_text el_class=&#8221;sub-headline&#8221;]Giveaways[\/vc_column_text][\/vc_column][vc_column width=&#8221;5\/12&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; el_class=&#8221;abstand-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2133&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2154&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;25px&#8221; el_class=&#8221;trenner-small&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.frieda-friedberg.de\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-size: 28px;\">frieda-friedberg.de<\/span><\/a><\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":2138,"template":"","kategorie":[25],"class_list":["post-2181","projekte","type-projekte","status-publish","has-post-thumbnail","hentry","kategorie-wohnen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FRIEDA \u2013 Campaign for property living in Friedberg<\/title>\n<meta name=\"description\" content=\"Brand development and communication for the residential quarter FRIEDA in Friedberg-Fauerbach developed by acre for the project developer Fischer Smits &amp; Coll. 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