Marl, the second largest city in the Recklinghausen district, is located in the northern Ruhr area. With Gr\u00fcngut, a small residential quarter with 37 condominiums is being developed in the center of the city, which has around 85,000 inhabitants. Set back from the main road and embedded in a landscape design, Gr\u00fcngut presents a new quality of life that appeals to all generations. acre was commissioned to develop a brand identity corresponding to the location, the quality and the target groups and to implement it in various marketing measures. The name, project identity and mix of measures are aimed at a clientele that is already based in Marl or the surrounding area. The name Gr\u00fcngut communicates the central brand attributes naturalness, clarity, reference to nature, maintenance of value, solidity and warmth, which form the basis of the brand appearance.<\/span><\/div>mehr<\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”100px” el_class=”trenner”][vc_row_inner equal_height=”yes” content_placement=”bottom” disable_element=”yes”][vc_column_inner el_class=”show-mobile” offset=”vc_hidden-lg vc_hidden-md”][vc_single_image img_size=”520×192″ alignment=”right” el_class=”max-w-45″]
<\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”bottom”][vc_column_inner width=”1\/2″][vc_column_text el_class=”parameter”]<\/p>\n
- \n
- Type of project<\/strong><\/li>\n
- Residential<\/li>\n
- Location<\/strong><\/li>\n
- Marl\/NRW<\/li>\n
- Client<\/strong><\/li>\n
- Maroli GmbH<\/li>\n<\/ul>\n
[\/vc_column_text][vc_column_text el_class=”parameter”]<\/p>\n
- \n
- Discipline<\/strong><\/li>\n
- Naming, branding, corporate identity, imagery, supervision renderings, brochure, website, poster advertising, branding showroom, digital presentation<\/li>\n<\/ul>\n
[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”image-liste big” width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_single_image image=”1905″ img_size=”full”][vc_empty_space height=”25px” el_class=”trenner-small”][vc_single_image image=”1897″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”1889″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-medium”][vc_column][vc_single_image image=”1920″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column]
\u201eWe want to create good things for Marl.\u201c<\/div>Markus R\u00f6mer, developer<\/span><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_column_text]\n\n\n\n![\"\"](\"https:\/\/activconsult.com\/wp-content\/uploads\/2019\/12\/Gruengut_Branding_Broschu\u0308re_Cover_offen.jpg\")
\n <\/div>\n \n![\"\"](\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/01\/acre_Gruengut_Branding_Broschuere_Innenseite.jpg\")
\n <\/div>\n \n![\"\"](\"https:\/\/activconsult.com\/wp-content\/uploads\/2019\/12\/acre_Gruengut_Branding_Broschuere_innen.jpg\")
\n <\/div>\n \n![\"\"](\"https:\/\/activconsult.com\/wp-content\/uploads\/2019\/12\/Gruengut_Branding_Broschu\u0308re_Heroshoot.jpg\")
\n <\/div>\n \n![\"\"](\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/01\/Gruengut-activconsult-broschuere-Vermarktung.jpg\")
\n <\/div>\n \n![\"\"](\"https:\/\/activconsult.com\/wp-content\/uploads\/2020\/01\/Gruengut_Broschuere_Aufklapper.jpg\")
\n <\/div>\n \n <\/div>\n <\/div>\n [\/vc_column_text][vc_empty_space height=”25px” el_class=”trenner-small”][vc_empty_space height=”25px” el_class=”trenner-small”][vc_empty_space height=”25px” el_class=”trenner-small”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_empty_space height=”150px” el_class=”trenner-small”][vc_single_image image=”2159″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”25px” el_class=”trenner-small”]Die Gestaltung spielt mit dem Thema des Wasserspiels und dessen Lichtreflexen als Spiegel f\u00fcr Idylle und Freiheit. <\/span><\/div><\/a><\/div>[vc_empty_space height=”25px” el_class=”trenner-small”][vc_single_image image=”2146″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-medium”][vc_column][vc_single_image image=”1912″ img_size=”full”][vc_empty_space height=”25px” el_class=”trenner-small”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-medium”][vc_column][vc_single_image image=”2115″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-medium”][vc_column][vc_single_image image=”2107″ img_size=”full”][vc_empty_space height=”25px” el_class=”trenner-small”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_single_image image=”2165″ img_size=”full”][vc_empty_space height=”25px” el_class=”trenner-small”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_single_image image=”2163″ img_size=”full”][vc_empty_space height=”25px” el_class=”trenner-small”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-medium”][vc_column][vc_column_text]\n - Naming, branding, corporate identity, imagery, supervision renderings, brochure, website, poster advertising, branding showroom, digital presentation<\/li>\n<\/ul>\n