{"id":2041,"date":"2020-01-09T15:40:38","date_gmt":"2020-01-09T14:40:38","guid":{"rendered":"https:\/\/activconsult.com\/referenz\/komm\/"},"modified":"2020-03-26T11:36:32","modified_gmt":"2020-03-26T10:36:32","slug":"komm","status":"publish","type":"projekte","link":"https:\/\/activconsult.com\/en\/referenz\/komm\/","title":{"rendered":"KOMM"},"content":{"rendered":"

[vc_row full_width=”stretch_row”][vc_column css=”.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”1973″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”spaceholder full-width-tablet”][vc_column][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

KOMM \u2013
\nas your are<\/h1>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″]

”With ”In<\/span><\/div>”mehr”<\/a><\/div>[\/vc_row_inner][vc_empty_space height=”100px” el_class=”trenner”][vc_row_inner equal_height=”yes” content_placement=”bottom”][vc_column_inner width=”1\/2″][vc_column_text el_class=”parameter”]<\/p>\n
    \n
  • Type of project<\/strong><\/li>\n
  • Shopping centre<\/li>\n
  • Location<\/strong><\/li>\n
  • Offenbach<\/li>\n
  • Client<\/strong><\/li>\n
  • Portus Retail<\/li>\n<\/ul>\n

    [\/vc_column_text][vc_column_text el_class=”parameter”]<\/p>\n

      \n
    • Disciplines<\/strong><\/li>\n
    • Strategy, repositioning, redesign logo and identity, claim, imagery, digital leasing presentation, signage, poster, design concept shop windows, Newsletter during renovation<\/li>\n<\/ul>\n

      [\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”image-liste big” width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_single_image image=”1999″ img_size=”full”][vc_empty_space height=”25px” el_class=”trenner-small”][vc_single_image image=”2005″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”2003″ img_size=”full”][vc_empty_space height=”25px” el_class=”trenner-small”][vc_single_image image=”2001″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column width=”5\/12″][\/vc_column][vc_column width=”6\/12″][vc_column_text el_class=”infoblock”]Redesign KOMM<\/p>\n

      The aim of the redesign was to simplify, modernize and profile the appearance. We freed the letters from the frames surrounding them and placed them on a background shape that quotes the protruding, curved windows that form a striking feature of the building. As the brands typeface we chose the new edition of the famous Kable, which was designed by Rudolph Koch in Offenbach in 1927 and was redesigned by Marc Sch\u00fctz in 2016. We reduced the variety of green and blue tones to a lively, harmonizing green, which is mainly combined with white and black. Creamy yellow and red provide matching accent colors. The result is an appealing appearance expressing clarity, openness and timelessness.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_single_image image=”1989″ img_size=”full”][vc_empty_space height=”25px” el_class=”trenner-small”][vc_single_image image=”1959″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”1981″ img_size=”full”][vc_empty_space height=”25px” el_class=”trenner-small”][vc_single_image image=”2007″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column]

      \u201eKOMM as you are \u2013 hits the bull\u2019s eye. The brand relaunch brought the center into the present without cutting its roots.\u201c
      \n<\/div>Walther Wiese, WW-AC, architect renovation <\/span><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_column_text]
      \n
      \n\n
      \n \"\"\n <\/div>\n
      \n \"\"\n <\/div>\n
      \n \"\"\n <\/div>\n \n <\/div>\n <\/div>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column width=”5\/12″][\/vc_column][vc_column width=”6\/12″][vc_column_text el_class=”infoblock”]The newly designed digital marketing presentation contains all important key figures and arguments to win retailers for the new KOMM. The newly developed image concept strives to standardize the style in terms of light, color and framing. In addition to the visual concept, the linguistic concept, in which the name KOMM becomes the start of a brand message, creates a closeness to the target groups.[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_single_image image=”2015″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”2017″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_single_image image=”1975″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_single_image image=”1969″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”1971″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”7\/12″][vc_empty_space height=”25px” el_class=”trenner-small”][vc_empty_space height=”25px” el_class=”trenner-small”][vc_column_text]<\/p>\n

      The new image concept on the facade<\/h2>\n

      [\/vc_column_text][\/vc_column][vc_column width=”5\/12″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_single_image image=”1967″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”1965″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”7\/12″][vc_empty_space height=”25px” el_class=”trenner-small”][vc_empty_space height=”25px” el_class=”trenner-small”][vc_column_text]<\/p>\n

      The Newsletter informed during the renovation<\/h2>\n

      [\/vc_column_text][\/vc_column][vc_column width=”5\/12″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_single_image image=”1963″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”1961″ img_size=”full”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":0,"template":"","kategorie":[27],"class_list":["post-2041","projekte","type-projekte","status-publish","hentry","kategorie-retail"],"acf":[],"yoast_head":"\nKOMM in Offenbach - Redesign of the corporate design by acre<\/title>\n<meta name=\"description\" content=\"Repositioning of the KOMM shopping centre in Offenbach and redesign of the corporate design developed by the real estate marketing agency acre in Frankfurt\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/activconsult.com\/en\/referenz\/komm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KOMM in Offenbach - 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