{"id":1822,"date":"2020-01-12T18:00:32","date_gmt":"2020-01-12T17:00:32","guid":{"rendered":"https:\/\/activconsult.com\/referenz\/solid-home\/"},"modified":"2020-09-24T15:20:04","modified_gmt":"2020-09-24T13:20:04","slug":"solid-home","status":"publish","type":"projekte","link":"https:\/\/activconsult.com\/en\/referenz\/solid-home\/","title":{"rendered":"SOLID Home"},"content":{"rendered":"

[vc_row full_width=”stretch_row”][vc_column css=”.vc_custom_1562138837724{padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”1819″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”spaceholder full-width-tablet”][vc_column][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

SOLID Home. Lasting values.<\/h1>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″]

The residential tower SOLID Home is being built in the up-and-coming Europaviertel in Frankfurt\/Main with high-quality condominiums, which deliberately set themselves apart from the luxury segment. The name conveys the brand promise of reliability and a feeling of security. Fragments of architectural and interior design details, patterns and colours form graphic collages, which, coupled with selected quotes of \u201cfathers\u201d of modernism, shape a brand identity that presents SOLID Home as a sophisticated property of timeless value.<\/span><\/div>mehr<\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”100px” el_class=”trenner”][vc_row_inner equal_height=”yes” content_placement=”bottom”][vc_column_inner el_class=”show-mobile” offset=”vc_hidden-lg vc_hidden-md”][vc_single_image image=”1779″ img_size=”520×192″ alignment=”right” el_class=”max-w-45″]
<\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”bottom”][vc_column_inner width=”1\/2″][vc_column_text el_class=”parameter”]<\/p>\n
    \n
  • Type of project<\/strong><\/li>\n
  • Residential tower<\/li>\n
  • Location<\/strong><\/li>\n
  • Frankfurt\/Main Europaviertel<\/li>\n
  • Client<\/strong><\/li>\n
  • Bauwerk Capital<\/li>\n<\/ul>\n

    [\/vc_column_text][vc_column_text el_class=”parameter”]<\/p>\n

      \n
    • Discipline<\/strong><\/li>\n
    • Strategy, positioning, naming, branding, imagery, supervision of rendering process, teaser and brochure, marketing folder, floor plan layouts, construction site branding, press and public relations, advertising concept, out of home advertising, virtual panorama tour with app, event concept, event management<\/li>\n<\/ul>\n

      [\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”image-liste big” width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs”][vc_single_image image=”1781″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-medium”][vc_column][vc_single_image image=”1811″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_single_image image=”1759″ img_size=”full”][vc_empty_space height=”25px” el_class=”trenner-small”][vc_single_image image=”1765″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”1791″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_column_text]

      \u201eThe details are not the details. They make the design.\u201c<\/div>Charles Eames<\/span><\/div>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-medium”][vc_column][vc_single_image image=”85″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column width=”5\/12″][\/vc_column][vc_column width=”6\/12″][vc_column_text el_class=”infoblock”]<\/p>\n
      \n
      All marketing documents – brochure, floor plans and leaflets – are collected in a high-quality overflap portfolio, which is specially tailored to the project.<\/span> The print materials offer a deeper insight into the building architecture as well as additional options in terms of interior design, kitchen design and mobility.<\/span> Floor plans of the respective flats complete the marketing package.<\/span><\/span><\/div>\n<\/div>\n

      [\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_column_text]

      \n
      \n\n
      \n \"\"\n <\/div>\n
      \n \"\"\n <\/div>\n
      \n \"\"\n <\/div>\n
      \n \"\"\n <\/div>\n
      \n \"\"\n <\/div>\n
      \n \"\"\n <\/div>\n \n <\/div>\n <\/div>\n [\/vc_column_text][vc_empty_space height=”25px” el_class=”trenner-small”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_single_image image=”1761″ img_size=”full”][vc_empty_space height=”25px” el_class=”trenner-small”][vc_single_image image=”1763″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”1789″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1559840061843{margin-bottom: 30px !important;}”][vc_column width=”7\/12″][vc_column_text el_class=”sub-headline”]Public relations and advertising campaign[\/vc_column_text][vc_empty_space height=”25px” el_class=”trenner-small”][\/vc_column][vc_column width=”5\/12″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_single_image image=”1815″ img_size=”full”][vc_empty_space height=”25px” el_class=”trenner-small”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_single_image image=”1793″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”1785″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_single_image image=”1813″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column width=”5\/12″][\/vc_column][vc_column width=”6\/12″][vc_column_text el_class=”infoblock”]<\/p>\n
      \n
      A virtual tour of the building was developed in close cooperation with Berlin based rendering studio Eve Images.<\/span> This tour served as a prelude to a media event that focused on the co-operation with provider and manufacturer of the \u201cSchwalbe\u201d e-scooter.<\/span><\/span><\/div>\n<\/div>\n

      [\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_single_image image=”1757″ img_size=”full”][vc_empty_space height=”25px” el_class=”trenner-small”][vc_single_image image=”1821″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”1787″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_single_image image=”1817″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column width=”5\/12″][\/vc_column][vc_column width=”6\/12″][vc_column_text el_class=”infoblock”]To maximise impact, a multi-platform advertising campaign was launched, including adverts in a wide range of print and out-of-home media. To back up the advertising campaign, acre launched a number of advertorials discussing topics such as urban and contemporary living schemes.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":85,"template":"","kategorie":[25],"class_list":["post-1822","projekte","type-projekte","status-publish","has-post-thumbnail","hentry","kategorie-wohnen"],"acf":[],"yoast_head":"\nSOLID Home marketing campaign for a residential tower in Frankfurt\/Main<\/title>\n<meta name=\"description\" content=\"SOLID Home - Brand development for a residential tower in Frankfurt\/Europaviertel with 200 condominiums. High-quality.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/activconsult.com\/en\/referenz\/solid-home\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SOLID Home marketing campaign for a residential tower in Frankfurt\/Main\" \/>\n<meta property=\"og:description\" content=\"SOLID Home - Brand development for a residential tower in Frankfurt\/Europaviertel with 200 condominiums. High-quality.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/activconsult.com\/en\/referenz\/solid-home\/\" \/>\n<meta property=\"og:site_name\" content=\"acre \u2013 activ consult real estate \u2013 Agentur f\u00fcr Immobilien-Marketing\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-24T13:20:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/activconsult.com\/wp-content\/uploads\/2018\/12\/acre-Immobilienmarketing-Agentur-Wohnen-SOLID_Home-1024x683.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/solid-home\/\",\"url\":\"https:\/\/activconsult.com\/en\/referenz\/solid-home\/\",\"name\":\"SOLID Home marketing campaign for a residential tower in Frankfurt\/Main\",\"isPartOf\":{\"@id\":\"https:\/\/activconsult.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/solid-home\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/solid-home\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/activconsult.com\/wp-content\/uploads\/2018\/12\/acre-Immobilienmarketing-Agentur-Wohnen-SOLID_Home.gif\",\"datePublished\":\"2020-01-12T17:00:32+00:00\",\"dateModified\":\"2020-09-24T13:20:04+00:00\",\"description\":\"SOLID Home - Brand development for a residential tower in Frankfurt\/Europaviertel with 200 condominiums. High-quality.\",\"breadcrumb\":{\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/solid-home\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/activconsult.com\/en\/referenz\/solid-home\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/solid-home\/#primaryimage\",\"url\":\"https:\/\/activconsult.com\/wp-content\/uploads\/2018\/12\/acre-Immobilienmarketing-Agentur-Wohnen-SOLID_Home.gif\",\"contentUrl\":\"https:\/\/activconsult.com\/wp-content\/uploads\/2018\/12\/acre-Immobilienmarketing-Agentur-Wohnen-SOLID_Home.gif\",\"width\":2000,\"height\":1334,\"caption\":\"Makting tools Solid Home by activ consult real estate agency\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/activconsult.com\/en\/referenz\/solid-home\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/activconsult.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SOLID Home\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/activconsult.com\/#website\",\"url\":\"https:\/\/activconsult.com\/\",\"name\":\"acre \u2013 activ consult real estate \u2013 Agentur f\u00fcr Immobilien-Marketing\",\"description\":\"Immobilienmarketing & Real Estate Asset Management Support - acre\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/activconsult.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SOLID Home marketing campaign for a residential tower in Frankfurt\/Main","description":"SOLID Home - Brand development for a residential tower in Frankfurt\/Europaviertel with 200 condominiums. High-quality.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/activconsult.com\/en\/referenz\/solid-home\/","og_locale":"en_US","og_type":"article","og_title":"SOLID Home marketing campaign for a residential tower in Frankfurt\/Main","og_description":"SOLID Home - Brand development for a residential tower in Frankfurt\/Europaviertel with 200 condominiums. High-quality.","og_url":"https:\/\/activconsult.com\/en\/referenz\/solid-home\/","og_site_name":"acre \u2013 activ consult real estate \u2013 Agentur f\u00fcr Immobilien-Marketing","article_modified_time":"2020-09-24T13:20:04+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/activconsult.com\/wp-content\/uploads\/2018\/12\/acre-Immobilienmarketing-Agentur-Wohnen-SOLID_Home-1024x683.gif","type":"image\/gif"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/activconsult.com\/en\/referenz\/solid-home\/","url":"https:\/\/activconsult.com\/en\/referenz\/solid-home\/","name":"SOLID Home marketing campaign for a residential tower in Frankfurt\/Main","isPartOf":{"@id":"https:\/\/activconsult.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/activconsult.com\/en\/referenz\/solid-home\/#primaryimage"},"image":{"@id":"https:\/\/activconsult.com\/en\/referenz\/solid-home\/#primaryimage"},"thumbnailUrl":"https:\/\/activconsult.com\/wp-content\/uploads\/2018\/12\/acre-Immobilienmarketing-Agentur-Wohnen-SOLID_Home.gif","datePublished":"2020-01-12T17:00:32+00:00","dateModified":"2020-09-24T13:20:04+00:00","description":"SOLID Home - Brand development for a residential tower in Frankfurt\/Europaviertel with 200 condominiums. High-quality.","breadcrumb":{"@id":"https:\/\/activconsult.com\/en\/referenz\/solid-home\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/activconsult.com\/en\/referenz\/solid-home\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/activconsult.com\/en\/referenz\/solid-home\/#primaryimage","url":"https:\/\/activconsult.com\/wp-content\/uploads\/2018\/12\/acre-Immobilienmarketing-Agentur-Wohnen-SOLID_Home.gif","contentUrl":"https:\/\/activconsult.com\/wp-content\/uploads\/2018\/12\/acre-Immobilienmarketing-Agentur-Wohnen-SOLID_Home.gif","width":2000,"height":1334,"caption":"Makting tools Solid Home by activ consult real estate agency"},{"@type":"BreadcrumbList","@id":"https:\/\/activconsult.com\/en\/referenz\/solid-home\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/activconsult.com\/en\/"},{"@type":"ListItem","position":2,"name":"SOLID Home"}]},{"@type":"WebSite","@id":"https:\/\/activconsult.com\/#website","url":"https:\/\/activconsult.com\/","name":"acre \u2013 activ consult real estate \u2013 Agentur f\u00fcr Immobilien-Marketing","description":"Immobilienmarketing & Real Estate Asset Management Support - acre","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/activconsult.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/activconsult.com\/en\/wp-json\/wp\/v2\/projekte\/1822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activconsult.com\/en\/wp-json\/wp\/v2\/projekte"}],"about":[{"href":"https:\/\/activconsult.com\/en\/wp-json\/wp\/v2\/types\/projekte"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activconsult.com\/en\/wp-json\/wp\/v2\/media\/85"}],"wp:attachment":[{"href":"https:\/\/activconsult.com\/en\/wp-json\/wp\/v2\/media?parent=1822"}],"wp:term":[{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/activconsult.com\/en\/wp-json\/wp\/v2\/kategorie?post=1822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}