{"id":1293,"date":"2020-08-27T11:32:02","date_gmt":"2020-08-27T09:32:02","guid":{"rendered":"https:\/\/activconsult.com\/referenz\/marieninsel-cultivating-work\/"},"modified":"2020-09-24T15:20:16","modified_gmt":"2020-09-24T13:20:16","slug":"marieninsel-cultivating-work","status":"publish","type":"projekte","link":"https:\/\/activconsult.com\/en\/referenz\/marieninsel-cultivating-work\/","title":{"rendered":"Marieninsel . Cultivating Work"},"content":{"rendered":"

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The voyage to Marieninsel \u2013 an award-winning campaign<\/h1>\n

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Marieninsel describes the two office buildings Marienturm and Marienforum in the middle of the Central Banking District of the Main metropolis. The elegant ensemble along Taunusanlage and Mainzer Landstra\u00dfe is characterized by the timeless exterior that was given to it by M\u00fcller Reimann Architekten, Berlin, and the atmospheric interior design that was created by Studio Urquiola around the renowned interior designer Patricia Urquiola, Milan. The aim of the client and the task for acre was to position two buildings and thus two different products and at the same time to tell a symbiotic brand story. What initially seemed contradictory, was combined under the slogan Cultivating work for a differentiated and large-scale marketing campaign for Marieninsel with its two buildings Marienturm and Marienforum.<\/span><\/div>mehr<\/a><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”100px” el_class=”trenner”][vc_row_inner][vc_column_inner offset=”vc_hidden-lg vc_hidden-md”][vc_single_image image=”976″ img_size=”full” alignment=”right”]
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  • Type of project<\/strong><\/li>\n
  • Office Highrise and Office buidling<\/li>\n
  • Location<\/strong><\/li>\n
  • Frankfurt\/Main<\/li>\n
  • Client<\/strong><\/li>\n
  • Pecan Development<\/li>\n<\/ul>\n

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    • Disciplines<\/strong><\/li>\n
    • Brand strategy, Dachmarkenstrategie, Produktentwicklung, Logo, Project Identity, Bildkonzepte, Supervision Renderingprozesse, Magazingestaltung, Editorial Design, Film, Digital design, Webdesign, digitale Pr\u00e4sentationen, App, Give-aways, Eventkonzeption, Eventmanagement, Anzeigen, Bauzaun, Bauschild, Kletterverschalung, Presse- und \u00d6ffentlichkeitsarbeit, Social Media Marketing, Promotion-Aktionen, Messestand<\/li>\n<\/ul>\n

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      The notion of cultivating, that is refining, formulates the client’s claim to create an aesthetic world of work geared to the well-being of employees. The positioning found its translation in a design language reflecting the identities of both projects – while achieving a stimulating contrast through the choice of typography, colors and materials.<\/p>\n

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      \u201cThe space we work in has to take on new qualities of being a home away from home.\u201d<\/div>Thomas M\u00fcller, Architect M\u00fcller Reimann Architekten<\/span><\/div>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-medium”][vc_column][vc_single_image image=”1004″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_single_image image=”1006″ img_size=”full”][vc_empty_space height=”25px” el_class=”trenner-small”][vc_single_image image=”1010″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”1008″ img_size=”full”][vc_empty_space height=”25px” el_class=”trenner-small”][vc_single_image image=”1012″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column width=”5\/12″][\/vc_column][vc_column width=”6\/12″][vc_column_text el_class=”infoblock”]The VOYAGE to Marieninsel also marks the title of the magazine series that accompanied the project development process, targeting potential tenants and multipliers. Issue One dealt with the beginning of the journey, staged the project participants and their work on the new landmark and offered first glances behind the scene. Issues Two and Three focused on Marienturm, Marienforum and communicated ambitions and visions of both buildings.[\/vc_column_text][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1559840061843{margin-bottom: 30px !important;}”][vc_column width=”7\/12″][vc_column_text el_class=”sub-headline”]Marketing tools[\/vc_column_text][\/vc_column][vc_column width=”5\/12″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” el_class=”abstand-small”][vc_column width=”1\/2″][vc_single_image image=”1018″ img_size=”full”][vc_empty_space height=”25px” el_class=”trenner-small”][vc_single_image image=”1020″ img_size=”full”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”1022″ img_size=”full”][vc_empty_space height=”25px” el_class=”trenner-small”][vc_single_image image=”1024″ img_size=”full”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_column_text]\n