Vermaktungsunterlagen des SOLID Home Wohnprojekts gestaltet von acre

SOLID Home. Lasting values.

The residential tower SOLID Home is being built in the up-and-coming Europaviertel in Frankfurt/Main with high-quality condominiums, which deliberately set themselves apart from the luxury segment. The name conveys the brand promise of reliability and a feeling of security. Fragments of architectural and interior design details, patterns and colours form graphic collages, which, coupled with selected quotes of “fathers” of modernism, shape a brand identity that presents SOLID Home as a sophisticated property of timeless value.
SOLID Home winns German Design Award and Iconic Award with acre
  • Type of project
  • Residential tower
  • Location
  • Frankfurt/Main Europaviertel
  • Client
  • Bauwerk Capital
  • Discipline
  • Strategy, positioning, naming, branding, imagery, supervision of rendering process, teaser and brochure, marketing folder, floor plan layouts, construction site branding, press and public relations, advertising concept, out of home advertising, virtual panorama tour with app, event concept, event management
SOLID Home winns German Design Award and Iconic Award with acre
activ consult real estate branding for SOLID Home – residential project Frankfurt/Main
acre real estate marketing brand created for SOLID Home
acre steuerte den Renderingprozess für SOLID Home – Wohnen im Europaviertel
residential project rendering for SOLID Home – supervised by activ consult real estate
„The details are not the details. They make the design.“
Charles Eames
Makting tools Solid Home by activ consult real estate agency
All marketing documents – brochure, floor plans and leaflets – are collected in a high-quality overflap portfolio, which is specially tailored to the project. The print materials offer a deeper insight into the building architecture as well as additional options in terms of interior design, kitchen design and mobility. Floor plans of the respective flats complete the marketing package.
activ consult real estate Immobilienmarketing Broschüre für SOLID Home
Kooperationen zwischen SOLID Home Schalbe Siemativ uns Morgen Interiors
Vermaktungsunterlage SOLID Home – Flyer zur Mobilität des Wohnprojekts – von acre

Public relations and advertising campaign

PR Event für SOLID Home geplant von activ consult real estate gmbh
gebrandeter SOLID Home e-Roller der Trendmarke Schwalbe – done by acre
activ consult real estate SOLID Home e-Roller
SOLID Home Panorama Tour – app konzipiert by acre
A virtual tour of the building was developed in close cooperation with Berlin based rendering studio Eve Images. This tour served as a prelude to a media event that focused on the co-operation with provider and manufacturer of the “Schwalbe” e-scooter.
activ consult real estate Immobilien Marketing Baustellenkommunikation SOLID Home
acre Immobilien-Agentur-solid-home-anzeige-kampagne
Out of Home Plakatserie für SOLID Home – ein Wohnprojekt im Euopaviertel – Concept by acre
Advertorial zum Wohnprojekt SOLID Home erschienen in THE CUBE – done by acre

To maximise impact, a multi-platform advertising campaign was launched, including adverts in a wide range of print and out-of-home media. To back up the advertising campaign, acre launched a number of advertorials discussing topics such as urban and contemporary living schemes.