Pecan Development Corporate Relaunch

acre was assigned to review and and sharpen the brand identity as well as the brand messages of Pecan Development. The revised brand identity should be perceived by Pecan Development's central target group – investors, potential project partners – as a contemporary further development and profiling.

Type of project
Corporate Design
Location
Frankfurt am Main
Client
Pecan Development

Discipline
Brand strategy, brand design, corporate identity, web design, digital presentation, typography, image and color concept

Corporate Design Refresh

Logo Update
The logo has been slightly revised. A unified typography and the reduction from two colours to one colour increase clarity and precision in the use of the logo.

New corporate typeface Suisse
Suisse is the best Swiss Grotesk available in digital form. It is the font of choice for any designer who loves the Swiss style and its legacy.

Fresh colours
The revised colour scheme continues to draw on the roots of Pecan Development, it has a fundamentally warm tonality but was given fresh and modern touches with a creamy nougat nuance and a vibrant accent red colour.