By choosing the distinctive Separat type we defined a signature project font which combines straight and curved lines and as such reflects the striking form of the NKL building.
The colour scheme uses a bright blue and subdued shades of white, black, grey, and beige.
The concise marketing teaser in the form of a bold presentation conveys the property’s qualities by using new pictures of the building and the showroom. The ‘Haus von Format’ (building of stature) becomes accessible to potential users by exploring the newly designed floor plans and all relevant in-depth information.
To provide a tangible experience of NKL’s qualities and flexibilities to potential users, acre designed a comprehensive showroom concept, including kitchen, open workspaces, welcome lounge, cloakroom as well as a work & play zone for balance and inspiration. The combination of modern furniture, a well-balanced colour scheme based on the project’s brand design an a wall decor comprising brand messages, floor plans and photographs of the building created an appealing integrated concept, which inspired potential users and had a positive impact on the marketing of the spaces.
Various brand messages, typeset prominently using the project font Separat, highlight the brand image of the building and establish a relationship between the showroom’s interior and the building itself.