For the centrally located office and commercial building on the corner of Neue Mainzer Straße and Neue Rothofstraße in Frankfurt am Main, acre was tasked to develop a brand name and identity, to create a marketing concept as well as a suitable retail and gastronomy concept.
Read moreThe building with its expressive architecture in Frankfurt’s Opernquartier offers offices on approx. 8,500sqm as well as retail and gastronomy space on approx. 3,700sqm. With the elegant artificial name MARO, acre paid tribute to the two central streets, Neue Mainzer Straße, and Neue Rothofstraße, at whose intersection the new landmark property is located. In order to address the audience in the retail sector, acre created high-quality marketing collateral.
The city centre location adjacent to Goethestraße led to the idea of expanding the luxury shopping location with a circular vision within the so-called Opernquartier. Accordingly, acre approached potential tenants from the luxury segment on behalf of the owner and initiated lease negotiations.
- Type of project
- Mixed-use property / office and retail
- Location
- Frankfurt am Main
- Client
- Peakside | Groß & Partner
- Disciplines
- Communication: strategy, positioning, brand name development, brand identity, retail marketing collateral; Retail consulting: concept development, preliminary assessment of potential tenant demand, feasibility analysis, marketing documents
Our services in detail
- Positioning of the project development within its urban context
- Development of a name and brand (corporate design & corporate identity)
- Development of a retail and gastronomy concept incl. supply and disposal
- Examination of a circular vision
- Development of a utilisation concept with an appropriate tenant mix
- Economic feasibility study (rent-roll), rental rates / expected turnover
- Preparation of marketing documents for retail tenants in the luxury segment
Marketing documents
