LEVELZ
Brand development for office revitalisation
With its glass façade and cantilevered terraces, the office building in Düsseldorf-Golzheim stands for transparency, communication and dynamism. An open architectural language and high-quality interior fittings promote the work of the future: agile and collaborative, in versatile, flexible room concepts. Green façade elements at the entrance and on the terraces are visual highlights and underline the sustainable aspirations of the building – LEED Gold. The client, Kriton, entrusted acre with the task of creating a brand identity that conveys these qualities, as well as developing and implementing a suitable, effective package of marketing measures.
- Type of project
- Office building
- Location
- Dusseldorf
- Client
- KRITON Immobilien GmbH
- Disciplines
- Positioning, name development, logo, brand development, brand identity, website, digital presentation, floor plan design
Name and Claim
LEVELZ refers to the different levels and the multi-layered nature of the building – both literally and figuratively. LEVELZ stands for a dynamic office building whose flexibility and mobility can be read from the horizontally shifted, cantilevered floors and continues inside with a modern building concept. The claim “Moving Minds” emphasises the dynamism, agility and mobility of thought that are inherent in the progressive working environments of the office building.
Logo
The logo with the staggered typeface reflects in form and typography the architecture of LEVELZ as well as the modern work culture, which is characterised by liveliness and agility. The typeface family Extraset Klarheit, inspired by the Bauhaus era, mirrors the factual-modern and avantgarde feel of the building. The combination of Grotesk and Kurrent, used in large-format letters, appears dynamic as well as agile and thus underlines the identity of LEVELZ.
Colours
Striking, monochrome, businesslike and modern – the basis of the colour scheme is classic black and white. The accents in fresh green as a reminiscence of the greened façades and terraces add character to the colour scheme.
Website
The microsite presents itself distinctively and concisely with large typography, clean imagery and reduced effects. The result is a modern look and feel as well as a clear structure. Potential tenants can find detailed information on the buildings office spaces, its utilisation concept and surroundings in a protected log-in area.
https://levelz-office.de/
Sales presentation
In order to support the letting team in marketing the space, acre developed an animated presentation with further details on the architecture, office space, furnishings, sustainability concept, benefits, location and surroundings, which brings LEVELZ to life for interested parties.
