The brand development Kaufmannshof found its first applications with the aim of marketing in the tools teaser and landingpage / website. The striking brand on the cover of the teaser was refined with relief varnish to match the theme. The teaser tells the story of the modern office and living concept that is being realised at Kaufmannshof. In order to visually and invitingly tell the variety that the building unites, we developed the idea of a concept image that shows an “open” section through the building. In this way, the versatility and smartness of the property is conveyed at a glance.
In the first phase of marketing the Kaufmannshof website was to be realised as a pure landing page. The most important information about the project should be available online in a visually appealing way. The integration of moving images, an animated presentation of the building section, basic search engine optimization and a responsive presentation across all devices were also part of the task.