In Frankfurt's West End, project developer FGI realized the high-quality Friedrich residential building. FGI engaged the real estate marketing agency acre for the development of the brand and the entire brand appearance. The elegant multi-family house, which in its architectural language ties in with the timeless old buildings and city villas of Frankfurt's residential district, was to be positioned as a particularly high-quality product.
Brand and corporate design
Individual customer mailing
acre translated the desire for a special first contact of potential buyers with the product Friedrichstraße 39 into a personal letter mailing. Elegant cards made of high-quality uncoated paper, on the backs of which the various patterns were printed in special colours, formed the core of a handwritten letter from the broker.
Showroom, floor plans, penthouse marketing