FIFTY FIVE WESTEND
In the urban lifestyle of Frankfurt's Westend, FIFTY FIVE WESTEND presents itself as an eloquent office address. After extensive revitalisation by Cresco Real Estate (Cresco), the prominently located office building shines in new splendour with the atmosphere of an urban boutique hotel. For the building with its delicate façade and elegant interior, acre was instructed to develop a suitable brand identity and to roll it out in an effective mix of measures. For the client Cresco, acre developed the brand identity FIFTY FIVE WESTEND and implemented exclusive marketing collateral. So we created the Corporate Design and Corporate Identity of a building, whose style and timelessness form the ideal reflection surface for companies with profile and personality.
Read more- Type of project
- Office building
- Location
- Frankfurt/Main
- Client
- Cresco Real Estate
- Disciplines
- Positioning, name development, logo, brand development, brand identity, website, digital presentation, floor plan design
Brand Identity
Inspired by the office building’s timeless architectural language and individual boutique character, a brand identity was created that transports the spirit of contemporary-modern into a new era.
Name
The name FIFTY FIVE WESTEND refers to the location in Frankfurt’s Westend and the house number 55. Urbanity, sophistication and tradition merge in the name and outline the panorama of a cosmopolitan lifestyle in an international metropolis. “Workspace refined” – the claim describes the care taken in the revitalisation by the client Cresco and the individual profile of the office space.
Logo
The logo’s shape and typography reflect the building’s façade and compactness: The soaring font Peristyle quotes the grid of lines of the building’s façade. The rhythm of the metal façade is precise, subtle and iconographic – and so is the logo.
Colours
Architecture and interior design were also the inspiration for the colour scheme: muted bronze tones as an analogy to the façade; warm earth tones as a correspondence for the comfort and quality of the interiors; dark green as a reminiscence of the floor in the entrance hall and public areas.
“The FIFTY FIVE WESTEND is a great brand identity for another proud example of a highend repositioning by Cresco Real Estate.”
Website
Elegant focus
The design of the FIFTY FIVE WESTEND website is reduced to the essentials and at the same time refined with elegant effects. The focus is on expressive images and selected information about the building, the location and the office space, including floor plans. While intuitive navigation, clear structure and responsive design ensure a positive user experience on all end devices, the site was also developed with an eye on search engine optimisation.
Sales presentation
To support the brokerage teams of blackolive advisors and Rubinstein Real Estate in their individual sales conversations, acre developed an elegant presentation including an editable PPT alias. Architecture and interior design, location and surroundings as well as office spaces – potential tenants are shown the scope for development that FIFTY FIVE WESTEND offers.
Floor plans
The floor plans of FIFTY FIVE WESTEND also appear in a new look. They are used both on the website and in the digital marketing presentation.
