The appeal of the DIE ZIMMEREI brand unfolds in its simplicity, which is both smart and pragmatic. Designed for the target group of young urban professionals who feel at home both in the real and digital world, the word mark presents itself with a contemporary habitus and lively colourfulness.
In addition to developing the basic brand parameters such as name, language, logo, colours and an image concept, we designed the basic layout for the website of the new micro-apartment chain.
The website, which is to function as an important rental tool, picks up on the language and life situation of the target group in order to address their needs. An icon concept derived from the logo grid forms an additional design level of the brand world and supports the classification of information for the user.