The name “Hafengold” (translating as “harbour gold”) creates a reference to the genius loci, to the location directly on the harbour square in the heart of the Offenbach harbour, addresses the original, the history of the place, but also the arrival in the “home port”. The “gold” conveys the high value of the residential ensemble and the quality standards with which it was developed. The word creation thus reflects the contrasts that form an exciting symbiosis in the architecture: rough, smooth, industrial, sensual – valuable.
This complexity is also expressed in Hafengold’s signet: the anchor as a symbolises the harbour, the waves the property’s location on the water, while the number 9 stands for the nine “island houses” and the oak leaf for the connection with the city of Offenbach.
The design language is also a play of contrasts: design elements related to the theme of shipping, maritime patterns, a fresh blue colour and grey hues that evoke the rough, industrial character of the harbour, refined with gold in print products. The sans serif typeface Futura std. is a modern classic and strongly inspired by Bauhaus. Sharp, geometric and timeless, it forms an exciting contrast to the lively and sweeping serif typeface PF Regal Finesse Pro with its sophisticated and luxurious feel.
From the marketing suite to events, merchandising products, pitches to VIP clients in the pre-sales phase, PR campaigns, construction site communication and advertising to high-quality print products as well as a representative website – thanks to finely coordinated online and offline measures, a strong customer journey was created that reflected the identity of the product and convinced potential buyers with consistent branding.