After careful target group analysis, scanning of the growing micro-apartment market and detailed product briefing by our client, acre developed the name and positioning behome, which summed up the need of a mobile and flexible target group to be, at least temporarily, at home.
Behome meets its target group of students, trainees, career starters and commuters with a positive and lively appearance. The chosen corporate font Neue Kabel enables a strong brand personality. The initials B and H form the appropriate symbol for the new “favorite place” of the target group. Key brand attributes such as friendliness and communication skills are conveyed by the color concept, evolving around a sunny yellow center. Ocher, anthracite and shades of gray convey comfort and a modern sense of style.
Search engine optimized website
As a central marketing channel, the bilingual, responsive website was created in WordPress. The CMS allows to expand the site at any time. Also, the client has the opportunity to make editorial changes independently. A high ranking could be achieved through targeted search engine optimization of the page with keywords individually tailored to the target groups.
Behome be visible – outdoor advertising
It was a pleasure for us – eventmanagement